Security is important for both customers and business owners alike. Security builds customer trust and loyalty, and raises conversion rates...
Ogden, UT (PRWEB) October 12, 2010
Trust Guard Co-Founder Dave Brandley Talks About Real Website Security at Pirates Cove Mastermind.
Last week Dave Brandley attended the Pirates Cove Mastermind in Nevada, where he talked about the importance of real website security.
Among the group were some of the world's top Internet marketers and business professionals. Those in attendance included Russell Brunson, David Fry, Joel Peterson, Stu McLaren, Tom Rich, etc. The group focused on important industry topics such as how to improve user experience, different ways to get traffic, staying in touch with customers, customer loyalty, and protecting customers. Dave Brandley, one of the founders of Trust Guard, a website security scanning company, discussed the vital role of website security in addressing all of the former topics.
"Security is important for both customers and business owners alike. Security builds customer trust and loyalty, and raises conversion rates. In the end, a lot of our challenges can be approached by improving security that goes beyond the SSL certificate," said Brandley.
While presenting, Brandley asked the pointed question, "What comes to mind when you see the image of a 'lock' or SSL certificate on a website or web page? If you said 'the website is secure,' you're wrong," explained Brandley. He went on to describe how an SSL certificate only gets the data from your computer to the website safely, but once it's there, the website could be full of vulnerabilities or holes that leave your data and the website open to hackers, malware, trojans and worms.
Brandley showed how Trust Guard, which currently searches for over 37,000 vulnerabilities, can help identify and protect against those vulnerabilities. When a vulnerability is found, it is reported to the website owner so they or their host can close any holes. Once the site is really safe and all the holes are closed
Trust Guard provides approved security seals that can be displayed on the website to show visitors and customers that the site is in fact safe. Brandley recommends that you not only look for the seals, but you make certain the seals are real by clicking on the image and being sure it goes to Trust Guard and not somewhere else.
The web industry is becoming more aware of the importance of website security scanning, and PCI scanning. Visa, MasterCard, Discover, American Express, and even Google are releasing more, and more information like this video from Google's Matt Cutts on website security. Brandley said that website security scanning is something credit card companies are pushing for and soon a security scanned seal will be as common place as the well known SSL certificate "lock" image. Seeing both signifies that your data and the website are safe. Trust Guard and their partners have over a decade of experience protecting customers with real website security.
During the conference Brandley shared key insights with fellow experts in the industry. "It was a great week", said Brandley, "We were able to discuss something we are passionate about in a very reciprocal environment, and learn, and share innovative ways to educate the public. The experts know the importance of real website security, now it simply comes down to educating the public and website owners, so that customers can make well informed decisions that will keep their data safe."
Brandley is also the author of the Free Report "The Top 3 Ways to Protect Yourself While Shopping Online" available here: Safe Shopping Report or here http://www.trust-guard.com/safe-shopping-online.htm
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