A Fresh Concept in Marketing from Toronto Mural Painters

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Street art has evolved. It’s no longer the black sheep of the art world since a young Toronto company began using the concept of hand painted murals to transform boring spaces into marketing collateral.

Toronto Muralists working with stencil painting a mural

Toronto Muralists hard at work in downtown Toronto

“Custom sign and mural painting is far from dead, [...] It’s a fresh and original approach, and a marketing method adopted by those in the know who want their marketing campaigns to stand out."

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A young, vibrant, Toronto-based company has been launched, offering cutting edge, hand painted murals for businesses wanting to showcase their products and services in a unique fashion. Toronto Muralists offers custom sign and mural painting that bring unsightly walls to life and turns boring spaces into a lasting, memorable experience.

“Custom sign and mural painting is far from dead,” says Toronto Muralists’ Founder Jason Rouleau. “In fact, it’s gained a new lease on life in many North American cities. It’s a fresh and original approach, and a marketing method adopted by those in the know who want their marketing campaigns to stand out.”

Rouleau’s team delivers high quality, creative designs for hand painted murals, for a market comprising mainly small and medium-sized businesses. The company also works through advertising agencies and marketing consultants to interpret the needs of their clients, and to find ways to raise awareness and differentiate their businesses from competitors.

The team consists of a super-talented artist with a background in grassroots street art, working with qualified tradesmen experienced in painting and project execution. From a young age, members of the core group were working as sign painters in Toronto, doing hand painted murals for the City and local business improvement areas (BIAs), as well as the film and television world. With these talents now available to small and medium sized businesses, Toronto sign painters are coming into their own.

“Toronto Muralists can produce custom artwork on any surface, on any scale,” says Rouleau. “We use cutting edge tools, from the standard tools used for years to the latest trend in street art – spray paint!”

Hand painted murals and custom signs have been used for marketing for thousands of years, says Rouleau, and date back to trader’s signage in medieval Europe. Signage showing sellers of loaves of bread have even been found among the ruins of Pompeii, indicating that even back then, businesses needed to advertise their wares.

And these young Toronto mural painters are starting to make their presence felt in the advertising world. Says satisfied client Reuben Barkin of Yoghurtys: “Working with Toronto Muralists was a pleasure. From our first point of contact they were professional and easy to work with. They took our concept and made it a reality! They were friendly, clean and very respectful of our timeline and budgets.”

Always a capital of the art world, it seems Toronto is about to become a front-runner with its vibrant new advertising scene as businesses discover a new way to improve their marketing campaigns through the use of custom painting services.

About Toronto Muralists:
Toronto Muralists (http://torontomuralists.ca), established in 2009 by a group of multi-talented artists, provide custom mural painting and sign painting services to those who seek a unique artist’s touch to enhance their home, business, or advertising campaign.

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