The goal was to create a package that would be crystal clear in visually communicating TUNG Brush and TUNG Gel as the best combination of products available for cleansing the tongue and preventing halitosis.
Sarasota, FL (PRWEB) October 31, 2012
Peak Enterprises, Inc., announced it is receiving the Silver Packaging Award in the Personal Care Category for the innovative design of its new TUNG Gel packaging. This recognition is sponsored by NJPEC and will be given during the 34th Annual Package of the Year Awards in November, which recognizes outstanding achievements in innovative packaging in the Consumer Products Industry.
"TUNG has enjoyed an extremely loyal following for 14 years," noted Tom Oechslin, President of Peak Enterprises. Oechslin stated that "the goal was to create a package that would be crystal clear in visually communicating TUNG Brush and TUNG Gel as the best combination of products available for cleansing the tongue and preventing halitosis. This recognition affirms that the new package design will motivate consumers to purchase and use TUNG. And once they do, they become loyal TUNG users." Oechslin added that "Nielsen statistics show the #1 sales driver for Consumer Products is when consumers are being visually drawn by unique product packaging graphics on retail store shelves, so we know that this award winning TUNG package will increase sales." Peak teamed up with VIVA Healthcare Packaging to create the new TUNG package. Oechslin commented that “these guys (VIVA) have been great to work with and they achieved what many would have thought to be almost impossible.”
TUNG products were created in response to research showing that 90% of bad breath comes from bacteria on the tongue. Besides just preventing bad breath, this bacteria has also been identified as being the precursor to gum disease, which is prevalent in the US and can result in serious health ramifications such as cancer, heart disease, and early births.
Peak Enterprises is the manufacturer of TUNG Brush and TUNG Gel, the first tongue cleansing brush and gel combination introduced to consumers. TUNG Brush and TUNG Gel are available in the United States, Europe, Japan, and other countries. In the United States, TUNG can be found at major retailers throughout the country including Rite Aid, Duane Reade, Harmon / Bed, Bath & Beyond, as well as online sites such as drugstore.com.
For more information, please go to http://www.tungbrush.com or contact the company directly at 941-373-0046.