Technology, High-End Equipment, Professional Staff Create ‘Perfect Fit’ at Turning Stone’s Golf Superstore

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The latest in club-fitting technology, including the ultra-precise Flight Scope 3D Doppler system, and a readily available staff of experienced PGA Professionals make the newly reconfigured Turning Stone Golf Superstore at Sportsplex the Northeast’s premier golf retail and learning center.

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The latest in club-fitting technology, including the ultra-precise Flight Scope 3D Doppler system, and a readily available staff of experienced PGA Professionals make the newly reconfigured Turning Stone Golf Superstore at Sportsplex the Northeast’s premier golf retail and learning center.

Located inside the Turning Stone Sportsplex Golf Dome just off Patrick Road in Verona, NY, the new Golf Superstore will celebrate its grand opening on Saturday, Jan. 14. The expanded retail offering is a major addition to the award-winning Golf Training Center, a year-round indoor facility featuring a two-tier hitting area, with a total of 40 individual stations and a hitting zone large enough to analyze ball flight up to 85 yards.

The Golf Superstore carries the most popular and leading brands on the market. Equipment, shoes and apparel are offered from Titleist, TaylorMade, Ping, Nike, Cobra, Mizuno, Cleveland, Callaway and Bridgestone, and others. Its selection and sophisticated fitting analytics give each guest the same service that tour professionals receive from their sponsors and instructors, with individually fitted equipment that is fine-tuned to desired specifications, as well as intricate swing analysis.

In addition to competitive pricing on its retail lines, the Golf Superstore will also provide something else no other area golf shop can match: complimentary golf at one of Turning Stone’s award-winning golf courses with the purchase of new golf clubs and golf club sets. The purchase reward scale is:

Up to $99        30 minutes of free hitting time at the Golf Dome at Sportsplex
$100-$299        18 holes at Sandstone Hollow Golf Course
$300-$599        18 holes at Shenendoah or Kaluhyat Golf Course
$600-higher    18 holes at Atunyote Golf Course

Advanced technology to assure proper club fit offered by the Turning Stone Golf Superstore includes the Flight Scope 3D Doppler system which instantly provides data for correctly fitted equipment that is fine-tuned to each individual’s desired specifications, as well as intricate swing analysis. Each fitting records a comprehensive record of both the golf ball (trajectory, carry, roll, speed, spin) and club (path, angle, clubface angle, speed). The system defines the type of clubs each golfer should use, as well as the set makeup (irons or hybrids), and is used for club fitting (drivers, wedges and irons) and also will produce a ball-fitting recommendation to maximize each golfer’s spin, distance and height.

The Flight Scope has many components that allow the golfer and professional to get immediate feedback. This leads to maximum performance, whether a golfer is being fitted for new equipment, or taking a private lesson from one of the professional staff instructors.

Golf technology at Turning Stone is further enhanced by the V1 Golf Analysis System, for a simple and precise video diagnosis of swing faults, and a pair of Full Swing Golf Simulators, for a virtual reality golf experience that replicates playing famed courses, including Pinehurst No. 2, St. Andrews, Bethpage Black and Turning Stone’s favorite – the Atunyote Golf Course.

Combining luxury accommodations and award-winning golf courses with soothing spa services, Turning Stone Resort provides guests an unforgettable golf vacation at one of the most pleasant and scenic times of year in upstate New York. Turning Stone’s resort golf experience has been recognized by Golf Digest and Golf World (“Best Golf Resorts”), GOLF Magazine (“Premier Resorts”), Golf Odyssey (“World’s Best Golf Destinations”) and by Travel + Leisure Golf (“Best Trip With Your Buddies”). The resort features three 18-hole championship courses: Atunyote (designed by Tom Fazio), Shenendoah (designed by Rick Smith) and Kaluhyat (designed by Robert Trent Jones Jr.). Atunyote Golf Course was home for four years to the Turning Stone Resort Championship, the first regularly-scheduled PGA Tour event to be played on American Indian Lands.
The Turning Stone Golf Superstore is open from 8 a.m. until 8 p.m. Sunday through Thursday, and until 9 p.m. on Friday and Saturday.

For more information, call 315-361-7509 or visit http://www.turningstone.com/golf/.

About Turning Stone Resort • Casino
A premier four-season, destination resort in Upstate New York, the Oneida Indian Nation’s Turning Stone Resort and Casino is conveniently located about 30 miles east of Syracuse at NYS Thruway exit 33. Turning Stone was named “Most Excellent Golf Resort” in 2010 by Condé Nast Johansens. The Academy of Country Music named Turning Stone “Casino of the Year” in 2009. The resort offers world-class gaming, golf, entertainment, accommodations and spa facilities, and has earned AAA Four-Diamond ratings for The Lodge, The Tower Hotel and Wildflowers restaurant. For more information and reservations, call 315-361-7711 or 800-771-7711. Visit the web site at TurningStone.com.

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Karen Moraghan
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