Tuscan Dairy Farms Announces $25,000 Start Right -- End Right Sweepstakes

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Tuscan Dairy Farms announces "Start Right-End Right" $25,000 Sweepstakes to promote daily personal and family health and wellness in the New Year. The sweepstakes gives consumers a chance to win a $25,000 Visa® gift card that they can use to build their dream kitchen and ultimate home entertainment center. Consumers can enter to win at http://www.tuscandairy.com or collect the caps from Tuscan Dairy Farms milk can enter promotional codes at StartRightEndRight.com to participate. The sweepstake runs through the end of February 2009.

The Start Right-End Right program encourages families to start off the new year by forming good habits, every day

Tuscan Dairy Farms announces "Start Right-End Right" $25,000 Sweepstakes to promote daily personal and family health and wellness in the new year.

"The Start Right-End Right program encourages families to start off the new year by forming good habits, every day," stated Derek Archambault, Marketing Manager, Tuscan Dairy Farms. "We hope that the health message encourages individuals, parents and their kids to begin their day with a great tasting breakfast and end their day with a delicious snack - both of which include Tuscan Dairy Farms' milk."

The dairy's collaboration with Kraft Foods® includes coupons for healthy snacks set to reach consumers in mid to late January. Featured Kraft brands include Nabisco 100 Calorie Packs®, Newton's Fruit Crisps® and Teddy Grahams Snacks®.

Tuscan Dairy Farms is also offering a national sweepstakes giving consumers a chance to win a $25,000 Visa® gift card that they can use to build their dream kitchen and ultimate home entertainment center. Consumers who collect the caps from Tuscan Dairy Farms milk can enter promotional codes at http://www.StartRightEndRight.com to participate. The sweepstakes launches in January 2009, and runs through the end of February, 2009.

In addition, on its web site, Tuscan offers downloadable coupons for the full line of creams, flavored milks and Over the Moon® milk. Tuscan Dairy Farms products are currently sold in supermarkets and convenience stores throughout the five boroughs and surrounding suburbs of New York City, Long Island and Northern New Jersey. For a complete list of retailers and recipes, to download a coupon or enter the sweepstakes, go to http://www.tuscandairyfarms.com.

Beginning in 1918, Tuscan Dairy Farms has a rich history of delivering the highest quality dairy products including fluid milk, cream, half and half, flavored milk, juices, and cultured dairy products. A long-time leader of advances and innovations in the local dairy industry, Tuscan services the New York City metro market, including the five boroughs, Long Island, Westchester and Dutchess counties as well as Northern and central New Jersey. Its central processing facility is located in Burlington, New Jersey, and distribution centers are located throughout the greater New York City area. Tuscan Dairy Farms has a proud tradition of providing quality dairy products from more than 200 dairy farmers across New York, Pennsylvania and New Jersey for more than 90 years. Tuscan Dairy Farms offers a broad line of products, including milk and cream, flavored milk, juice, egg nog and Over The Moon milks.

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LAURA DAVIS
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