TVGuardian Reacts to Criticism of Child Safe Viewing Act

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TVGuardian, LLC responded today to criticism raised at the recent passing of the Child Safe Viewing Act by the Senate Commerce Committee.

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The V-Chip is a blunt tool that knocks out entire programs for a single bad word. TVGuardian is more like a scalpel that removes just the objectionable portions and allows you to enjoy the rest.

TVGuardian, LLC (http://www.TVGuardian.com), makers of the Foul Language Filter, responded today to criticism raised at the recent passing of the Child Safe Viewing Act by the Senate Commerce Committee.

The Act calls for the FCC to review newer, more advanced tools to help parents protect children from offensive content in electronic media.

Company president Britt Bennett calls the legislation timely. “The V-Chip may have been okay ten years ago, but newer technological advances now need to be considered.

“The V-Chip is a blunt tool that knocks out entire programs for a single bad word. TVGuardian is more like a scalpel that removes just the objectionable portions and allows you to enjoy the rest.”

The TVGuardian technology gives viewers the option of removing offensive language from TV entertainment. When activated, it scans the already-existing closed captioning to detect and mute offensive phrases. It then displays a profanity-free version of the muted phrase in the captions. Viewers can choose from various levels of strictness, according to their own personal sensitivities.

“Offensive language on TV is increasing, and a full 70% of parents are concerned about it,” said Bennett.

“The Cable Industry says the solution is to provide parents with the tools they need to control offensive content, yet they are not offering the most advanced tools available. Cable companies have yet to adopt language filtering technology. The closed captioning data needed to detect and mute the language is already embedded in the video signal, waiting to be used.”

“It’s also being said,” said Bennett, “that legislation is not necessary because TVGuardian is already available in the marketplace. But the TVG units currently being sold will no longer work once the switchover to digital TV is complete. HD programming requires tools like TVG to be built-in, integrated features. External boxes will no longer work. That’s the case for broadcast TV, cable and satellite.”

Concludes Bennett, “Any parent raising kids today knows it’s getting harder and harder to control what they’re exposed to on TV. TVG is a simple tool to help such parents and we applaud Senator Pryor and the Child Safe Viewing Act for helping advance that cause.”

About TVGuardian, LLC
The patented TVGuardian technology allows viewers to choose the level of offensive language they allow into their homes when they watch television. It has been successfully deployed in over 10 million TVs and DVD players, and is now being offered to the leading cable and satellite providers. The company is based in Steamboat Springs, Colorado. For additional information of TVGuardian, please contact Britt Bennett, britt @ tvguardian.com, 970-883-3535.

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