YourCity.MD inks 2 year deal with Cordillera Station WLEX 18 TV, Lexington, Kentucky

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Exclusive partnership gives Lexington TV station a unique advantage with its own hyper local healthcare platform and intuitive .MD city domain http://www.Lexington.MD

http://www.YourCity.MD, CEO, Joe Benza, Jr., announced a two year partnership with Lexington, Kentucky's #1 news station, WLEX 18 TV, the flagship Cordillera station.

This agreement allows WLEX 18 TV to utilize the YourCity.MD geo-targeted, city healthcare platform Lexington.MD the city's #1 healthcare portal, potentially, one of the most valuable and easy to remember domains on the Internet. The agreement gives WLEX 18 TV immediate access into the desired health medical business sector. The YourCity.MD platform offers the station the opportunity to concentrate on local health resources, providers and facilities with the inclusion of formalized patient word of mouth testimonials and ratings. This hyper local focus provides a unique opportunity to generate significant non-traditional health revenues. In addition to the WLEX 18 TV partnership in Lexington, the agreement allows all other Cordillera stations, the first option to partner with YourCity.MD in their respective markets by year's end.

CEO, Joe Benza stated "I applaud General Manager, Pat Dalbey's forward thinking and believe in a very short period of time his sales force will dominate the Lexington healthcare advertising market. Once WLEX 18 TV promotes and directs the Lexington viewers to our comprehensive http://www.Lexington.MD healthcare website, the station will be in a position to become the leader in healthcare information, thus greatly enhancing their ability to increase market share. I believe Pat's business model is the best healthcare model, I have seen in 5 years. Medical and healthcare advertisers will gravitate to this intuitive city health site as WLEX 18 creates a new city home for doctors and patients to congregate."

Pat Dalbey, GM of WLEX TV 18 in Lexington, Kentucky told us, "We are very excited about our exclusive TV partnership with YourCity.MD which will result in us being the #1 healthcare information provider in the Lexington market. These .MD city sites give the TV station, instant third party credibility, the best city domain name for healthcare and the chance to offer an important opportunity to health care related advertisers, while also providing a tremendous healthcare resource to the community. Providing the best local news and information about the Bluegrass Region is our business and our partnership with .MD is an important extension of that service that will truly benefit this community."

Media marketing consultant and former TV executive John Long, feels YourCity.MD affords local TV stations the means to harvest the all important medical health sector at a very favorable ROI. John said, "I reviewed the YourCity.MD business model and see tremendous upside for both content and revenue opportunities for the local station partner. Based on my understanding of how Pat and his team are refocusing their sales staff and direction, the WLEX 18 TV sales model and affiliation with YourCity.MD will catapult WLEX into the #1 medical/healthcare revenue position, in Lexington."

About YourCity.MD
Founded on the principle that healthcare is and should be local, YourCity.MD LLC is healthcare's trusted local navigation system, helping consumers in over 500 cities and states find medical content and information that points them directly to the appropriate local healthcare resource or local provider to solve a medical problem. Easy to find with its city-specific domain names with the .MD extension, YourCity.MD helps consumers immediately translate medical content into actionable information. For more information, visit YourCity.MD corporate website or type in your local city name with the new .MD TLD Internet extension and click the contact us link at the bottom of any page.


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Joe Benza
513-383-4844 ext. n/a
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JB Benza
YourCity.MD LLC
513-766-9192 ext. n/a
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