Tween Sisters Fight Recession and Take Blamtastic Lip Balm National at Learning Express Stores

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The Sandler sisters are owners and creators of Blamtastic Lip Balms. They know what kids like since they are only 10 and 11 years old themselves. As the largest children's specialty retail group in the country, Learning Express also knows what kids like and they know that kids love Blamtastic Lip Balm. Blamtastic is now an approved vendor of Learning Express Stores which means kids will now get what they really want. And they want Blamtastic.

With their mom's help, Lily and Melanie Sandler are quickly learning how to navigate the world of commerce in a challenging economy. It's a good thing that they are quick studies because the demand for their product has gone nationwide. Retail stores from coast to coast now feature Blamtastic Lip Balm including Learning Express, a specialty retail group with approximately 140 stores around the country.

It's not surprising that retailers love Blamtastic. Retailers love tweens and tweens have gone crazy for Blamtastic. The Sandler sisters know that 60% of tweens use lip balm every day. And as the first kid-owned company to create lip balms for girls and guys, Blamtastic is really in tune with what kids want in a lip balm.

Blamtastic is the first lip balm company to have a line of flavors for girls and guys. Let's face it. Guys have been ignored. It's so unfair. The truth is that guys need lip protection too but they hate girly lip balm. Blamtastic has designed a line of flavors and colors made just for guys. No pink allowed.

Blamtastic's 9 yummy flavors are unique with names like "Alien Invasion" and "Brain Squeeze" for boys and "Sassafrassy Root Beer" or "O.M.G. Oh My Grape" for girls. They contain no petroleum, no parabens or other synthetic preservatives and are not tested on animals. In addition, they contain a sun protection factor of 15. Unlike most other lip balms, Blamtastic is proudly manufactured in the USA.

Blamtastic product test groups gave a 100% yum approval on Blamtastic flavors, colors and packaging. Blamtastic's colorful designs and tasty flavors make a great fit for kids and tweens. The interactive website is fun for kids to explore with videos, surveys and online voting.

In a tough economy, Blamtastic's low price point is appealing to parents. They also love that Blamtastic is made with natural ingredients and no artificial preservatives. In addition, Blamtastic offers pre-wrapped party favors and gifts, which are appealing to parents stressed for time. For ordering information or to learn more about the Sandler sisters and their company go to http://www.blamtastic.com.

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Renee Sandler
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