Social Media Release: Social Media Must Enhance, Rather Than Replace, Traditional Marketing and Communications Methods

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Dave Fleet, Vice President, Digital at Edelman Reveals Social Media Best Practices in Latest Tweep in Profile Podcast

“Far too many people see social media as a silver bullet solution to all their problems,” says Dave Fleet, Vice President, Digital, Edelman. “In reality, it’s an additional form of media..."

Donovan Group, Inc. (DGI), http://www.donovangroup.ca, today announced the release of the latest in its Tweep in Profile podcast series. This month’s podcast features an interview with Dave Fleet, Vice President, Digital at Edelman Public Relations. Listeners can check out the free podcast at http://bit.ly/TIPDaveFleet to learn how social media is shaping the future of marketing and public relations.

“This month, I’m highlighting Dave Fleet based not only on his reputation as one of Canada’s leading public relations professionals, but also because what you see is what you get,” says Andy Donovan, President of Donovan Group Inc. “I feel that anyone involved with marketing, advertising or public relations can learn a great deal from Dave’s ‘cut-to-the-chase’ outlook on social media.”

In this podcast, listeners will discover:

  •     5 ways social media can help grow their businesses.
  •     The key to using social media to drive sales or build brand awareness – most organizations aren’t doing this.
  •     2 trends that will define the future of social media marketing. Listeners who think about these trends now have an opportunity to engage a wider audience and get ahead of their competition.
  •     The biggest mistakes organizations make when they use social media for marketing and public relations.
  •     And more!

“Far too many people see social media as a silver bullet solution to all their problems,” says Dave Fleet, Vice President, Digital, Edelman. “In reality, it’s an additional form of media that we need to consider alongside our websites, advertising, PR and other forms of online engagement.”

To listen to Dave Fleet’s interview and get more tips like the one above, visit http://bit.ly/TIPDaveFleet.

Mobile users will also have the opportunity to take part in a contest related to this month’s podcast. To participate in the contest, they must scan a QR code. They will then receive a question and must listen to the 10-minute interview to find the answer. The first 5 correct respondents will receive a $20 gift card from Starbucks.

About Tweep in Profile
Tweep in Profile is a free monthly podcast that features interviews with members of Twitter’s marketing, multimedia and public relations communities. Host Donna Papacosta takes listeners beyond the avatar into the minds of some of today’s key players in social networking. Through these interviews, listeners will discover how to use social media to build their networks and grow their businesses.

About Donovan Group, Inc.
Donovan Group Inc. is a multimedia communications company providing strategic advice and project coordination for our clients within the public, private and charitable sectors.

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Andy Donovan
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