Big in Japan Announces Winner of First ShopSavvy 'Tweet to Win' Contest After Drawing More than 220,000 Entries

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Heather Brown-Smith wins HTC EVO 4G in contest to spread the word about ShopSavvy, the local retail shopping companion for 6+ million mobile users.

shopsavvy

ShopSavvy on the HTC EVO 4G smartphone. With 6 million users on the iPhone, Android and Nokia platforms, ShopSavvy is the leading local retail shopping app for mobile users.

ShopSavvy is much more than a price-comparison app; it is a community in which users add value to the shopping experiences of others and share information about the savings they’ve received.

Big in Japan, the leader in barcode-powered shopping by mobile consumers, announced that Heather Brown-Smith, 44, of Placentia, Calif., has won the company’s first “Tweet to Win” contest by helping to spread the word about ShopSavvy®, the local retail shopping app for the iPhone, Android and Nokia smartphones. More than 220,000 Twitter users entered the contest. Brown-Smith was awarded an HTC EVO 4G smartphone.

Big in Japan also launched a second “Tweet to Win” contest, beginning today and accepting entries through Sept. 30.

“ShopSavvy is much more than a price-comparison app; it is a community in which users add value to the shopping experiences of others and share information about the savings they’ve received,” said Alexander Muse, co-founder of Big in Japan. “In this spirit, ‘Tweet to Win’ engages social network users to spread the word about ShopSavvy -- with great results.”

To participate in the second “Tweet to Win” contest, entrants must follow ShopSavvy’s Twitter account (http://twitter.com/shopsavvy ) from their own Twitter account. Entrants must then issue the status update from their Twitter account shown on the “Tweet to Win” contest page (http://biggu.com/promo ). One winner will be selected randomly from all valid entries.

About Big in Japan
Big in Japan Inc. is the leader in barcode-powered shopping by mobile consumers, with more than 6 million users generating 50 million product scans per month through the company’s ShopSavvy® application and the applications of third-party licensees such as CNET and PriceGrabber. Big in Japan’s UPC/POS mobile advertising framework reaches consumers at the point of highest purchase intent, sharing promotions, coupons and other relevant information about scanned products. Big in Japan maintains one of the largest price comparison engines for local and online retailers, with links to the pricing and inventory systems of 20,000+ retailers worldwide. Big in Japan is funded and incubated by Architel, a Dallas-based managed services provider. For more information, visit http://www.biggu.com.

Contact:    
Scott Baradell        
(972) 235-3439        
sbaradell(at)ideagrove(dot)com

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