Wholesale Furniture Brokers Invests in the Canadian Market with Inventory Stocked in Canada

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Wholesale Furniture Brokers has begun importing containers of product directly to their Canadian warehouse to offer lower prices and shorter shipping times in time for the holiday shopping season. "Most stores Canadian shoppers find when searching online actually ship product from warehouses in the United States. That means higher prices and longer shipping times. We've identified this as an opportunity to serve Canadians better."

Sacramento Espresso Leather Sectional

Sacramento Espresso Leather Sectional

We chose items that have had strong sales historically and offer the best opportunity to improve the value delivered to customers.

Wholesale Furniture Brokers has initiated their container importing program to stock more product in their Canadian warehouse. They admit the program is still in the testing stages. Space and funding constraints limits the number of items that can be stocked to facilitate the program. "We chose items that have had strong sales historically and offer the best opportunity to improve the value delivered to customers," stipulates Wholesale Furniture Brokers' President, Dave Zirnhelt. On order are bunk beds, reversible sectionals, and sofa sets.

"Canadian online shoppers are currently forced to look across the border to shop for better prices," says Matt Holmes, Wholesale Furniture Brokers' Marketing Manager. "We've invested in stock to match US prices despite higher duties and transportation costs in Canada. Our prices will become more competitive and we'll be able to offer shorter lead times to help increase sales in Canada."

The price of the stocked Urban Cali leather sectionals have dropped by 16% and match the US store's price. The stocked True Contemporary twin over twin bunk beds are priced 21% lower on the Canadian site compared to their US site.

Shipping times for the stocked products have decreased by one to two weeks. "Shorter shipping times give our Canadian customers more time to order in time for Christmas," says Holmes. "Stock is pre-selling and it's limited, so we are encouraging shoppers to still order early so they don't have to wait for the following shipment to arrive."

Wholesale Furniture Brokers' next shipments will arrive late November. "We'll cautiously continue to expand our container program as sales grow for the products we’re importing," adds Holmes.

About Wholesale Furniture Brokers
Wholesale Furniture Brokers offers price leading furniture with free shipping to online customers direct from the manufacturers in the USA and Canada. World-class customer service is provided to customers by telephone, email, and chat. Shoppers can choose from a growing collection of traditional, modern, and contemporary furniture styles for inside and outside of the home at Wholesale Furniture Brokers. Consumers do not need to pay a membership fee to buy from Wholesale Furniture Brokers.

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