It's a proposition worth considering - Twitter-Contest.com is an extremely affordable social marketing tool as more retailers and corporations
Past News ReleasesRSS
New York, NY (PRWEB) April 20, 2009
As America's interest in sponsoring contests, sweepstakes and giveaways to build brand recognition and customer loyalty is at an all time high, plus the explosive growth of social media, PointCast has developed a unique solution for companies and organizations wishing to hold a contest online using the social media power-house Twitter (http://www.Twitter.com). Twitter.com is a free social networking/micro-blogging community, that allows users to communicate in 140-character blog posts, also known as "tweets".
What do 15 Million people "tweet" about while using Twitter? How about what they had for breakfast, the latest movies, places to go on vacation and creating ad-hoc contests for their Twitter "followers" to enter.
Until recently a sponsor wishing to conduct a contest for their Twitter followers would have to post their contest on a webpage; tweet their message on Twitter.com to gain interest in the contest; then ask participants to "tweet" a message and add the sponsor as a follower; and finally return to the sponsor's website and post a message that the participant had entered the sponsor's contest. This ad-hoc method is fine if you only receive a few entries, but corporate brand managers and advertising directors require a sophisticated solution that provides: ease of entry for the participant; custom contest configuration; such as grand prize winners plus free giveaways to each participant; complete accountability; analytics; and custom data sets with data-mining capabilities.
"Twitter-Contest.com is an early example of how social media can evolve and signals how solid business models can be built. Our first early adopter of this technology was Hyatt Hotels," commented Brad Averhill, Product Manager of Twitter-Contest.com.
"Twitter-Contest is a fully managed contest solution using the Twitter.com API combined with proprietary (Patented) technologies that allow companies and organizations world-wide and in any language to interact with their customers. Each Twitter user that enters a sponsored contest will automatically follow the sponsor on Twitter.com, re-tweet a custom message and be sent a direct message thanking them for entering the contest. In addition Twitter-Contest.com sends a personalized email to contest participant with a verification link. When the participants click to verify their entry to the contest, not only do they verify the entry and complete the process, they are automatically redirected to the sponsor's website. Once a participant enters one contest, Twitter-Contest.com automatically completes the participant's entry form basics on subsequent visits, excluding the password, as that is never stored on our system," explains Charles C. Ross, President of PointCast.
The cost for creating and deploying a contest, sweepstakes or giveaway on Twitter-Contest.com is variable, depending if custom videos are used or if the sponsor wishes to use "Johnny Edwards" our retro super groovy and cool pitchman to explain the contest. In addition every sponsor can design the contest in virtually unlimited configurations and capture unique data-sets as required. Since each contest is uniquely differently the investment varies but would equate to similar costs of email marketing.
"It's a proposition worth considering - Twitter-Contest.com is an extremely affordable social marketing tool as more retailers and corporations "dangle" exclusive discounts and perks on social networking sites the more the need they need an enterprise-grade contest solution," explains Ross.
Not every company is involved in social networking and many are still figuring out how to best use the sites, but there's no doubt more are getting into the act and Twitter-Contest.com is a good launching vehicle for companies entering the social media market place.
For more information about Twitter Contest visit http://www.twitter-contest.com.
PointCast Media LLC. is a advertising and marketing firm that specializes in developing new technologies, system and methods for global marketers. Twitter-Contest.com is one of the latest products created by PointCast Media.