Creating National Social Branding via Local Twitter Marketing by Fouts Ventures

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Fouts Ventures created a Twitter marketing strategy for national brands and franchises, using a network of Twitter accounts geared towards demographic regions; Fouts Ventures is helping national brands keep in touch with local customers.

National Retail - Twitter Branding

National Retail - Twitter Branding

Using a network of Twitter accounts geared towards demographic regions, Fouts Ventures is helping national brands keep in touch with local customers.

A California web development firm is launching a pilot program for Twitter marketing, http://www.foutsventures.com/usa/ca/website-development/. The program is geared toward national brands and franchises. When a company’s single Twitter profile does not effectively connect with potential customers, tweets can seem meaningless. In order to maintain a meaningful social presence with potential customers, social media communications need to be personalized. Fouts Ventures developed a remedy for companies who must maintain a centralized Twitter presence yet wish communicate locally with regional offers, promotions and special interests. Using a network of Twitter accounts geared towards demographic regions, Fouts Ventures is helping national brands keep in touch with local customers.

Fouts Ventures recently updated a national web development directory after data evaluation showed that use and effectiveness of the directory were in decline. As part of the update, they built a network of 50 Twitter accounts (one for each state) to ensure that their tweets about local web content would be relevant to followers in different geographic areas than the firm’s national headquarters. The idea can also be implemented on a regional basis, targeting, for example, the Pacific Northwest, Southern California, New England, etc. Centrally managing a nationwide network of Twitter accounts allows national brands to meaningfully connect with customers all over the country.

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About Fouts Ventures (FV)
Started in 2009, Fouts Ventures promotes brands via print, social marketing and search engine optimization to create and establish relationships with customers. Questions or comments on this press release can be directed online at http://www.foutsventures.com or follow FV on http://www.twitter.com/foutsventures

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