140 | The Twitter Conference Seeks to Unlock the Business Value of Twitter

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Hundreds of developers and business innovators to gather in Mountain View for a two-day conference focusing on Twitter May 26-27th, 2009.

140 will be the place where business and microblogging intersect.

In early March, The Parnassus Group announced "140: The Twitter Conference," a two-day event to be held at the Computer History Museum in Mountain View, CA on May 26 - 27, 2009. In the tradition of their groundbreaking Blog Business Summit and Web Community Forum conferences, 140 is the world's first event dedicated to both the business uses of Twitter and the developers who develop for the platform.

If you haven't already started Tweeting -- or have missed the non-stop discussion in the major media -- Twitter is the wildly popular service that lets millions of users send frequent, short (140 character) updates to "followers."

According to Forrester Research, Twitter is "uniquely valuable to marketers because it's more immediate and interactive than any other digital channel" and has "far outpaced its competitors and has won the battle of 'microblogging' platforms."

With over six million users, a triple-digit growth rate, and a robust API, the entrepreneurial, promotional, research and product development opportunities are staggering. And it's these opportunities that have inspired the Parnassus Group to create a two-day event dedicated to the platform.

Alex Payne, API Lead at Twitter, Inc, will be giving the opening keynote, "The Business Value of Twitter," and will provide several real-world examples of how the Twitter API is delivering results for organizations of all sizes.

"The Parnassus Group hosts great events," said Robert Scoble, noted blogger and director of Rackspace's Building 43 project. "140 will be the place where business and microblogging intersect."

The first day of the conference is geared towards business uses of the Twitter development platform, with sessions such as "What Makes a Great Twitter App?" and "Monetizing the Twitter Platform: How Your App can Make You Rich."

The second day of the conference focuses more on Marketing, Public Relations, and Business Development opportunities. Sessions include "Case Studies in Community Building," a Keynote presented by Jeremiah Owyang, Senior Research Analyst at Forrester, and "Mining Twitter: Extracting Value From Conversations and Connections," featuring a panel of speakers including Soren Macbeth, CEO of Stocktwits.

One lucky Twitterer will win a free seat to the conference by participating in the Twitter Conference T-Shirt Challenge, a contest taking place entirely on Twitter. Entrants must submit a phrase for the back of the T-shirt by Tweeting it along with the conference hashtag: #140tc.

A panel of conference speakers including Damon Cortesi, Alex Payne, Loren Brichter, and Jennifer Leggio will select the winning entry after the contest closes at midnight pacific time, Friday, April 17.

More details about the conference can be found online at the Twitter conference site.

The Parnassus Group is a Redmond-based social media agency that produces events and provides brand monitoring services. Their powerful Sentimine(tm) technology has been used by hedge funds and Fortune 500 firms to track the online buzz surrounding companies, brands, and products.

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Jason Preston
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