After connecting with so many people in such a short amount of time, I know the second book is going to be even more successful as long as I keep building my Twitter following. It sure beats spending thousands of dollars on traditional promotion and advertising efforts. The trick is learning how to reach people and I've discovered the formula.
Pembroke Pines, FL (PRWEB) April 22, 2009
What do small business owners do when marketing dollars are tight and business is crawling? Many take down their shingles or sit tight until the economy picks up. Others, like Joe Blumenstein, look for ways to gain an advantage on the competition.
Blumenstein's weapon of choice? Twitter. The social networking website (twitter.com) is helping JOEBEES.com turn the tide by connecting with customers emotionally. While many still think Twitter is for youngsters to share what they're doing in 140 character posts, or "tweets" as they are known in Twitter-speak, savvy business owners see it as a way to reach their target markets at little or no cost.
"When I completed my first book to help baby boomers get fit and stay young, I wanted to offer it for free so I could help as many people as possible," says Blumenstein, who founded JOEBEES® all-natural, free range bee pollen® two years ago as a way to energize and activate baby boomers. "The challenge was reaching as many people as possibly through viral marketing to cut costs. After investigating a few options, Twitter was a no-brainer. It didn't cost me a dime, just a little sweat equity."
Blumenstein hoped his existing customers would trigger the viral event after reading his book, but soon realized he was expecting too much from them. "After a week, I knew I needed to do more," said Blumenstein, who signed up for Twitter last summer but didn't start using it seriously until March. "I didn't know much about Twitter or how I was going to get the word out. After a few weeks of playing around, I got the hang of it and it just took off."
In only two months, @joebees (Blumenstein's Twitter name) is the number one Twitter account in South Florida, according to Twitterholic (twitterholic.com/joebees]) and Blumenstein has watched his followers grow from a few hundred two months ago to more than 3,200.
"I haven't used any of the fancy tools out there to connect, I just find people on Twitter who fit my demographic and then start chatting them up," says Blumenstein, who has increased the number of his free book downloads to more than 5,000 in less than a month. "During the first month, I laid the groundwork by connecting with people. After that, they started asking me how to get my book! I expect downloads to increase exponentially the longer I keep using Twitter to spread the word."
Blumenstein is so convinced that Twitter is the reason for the viral success of his free book, he's already working on his second book. "After connecting with so many people in such a short amount of time, I know the second book is going to be even more successful as long as I keep building my Twitter following. It sure beats spending thousands of dollars on traditional promotion and advertising efforts. The trick is learning how to reach people and I've discovered the formula."
Blumenstein's current book "Get Off You're A## and Do Something! The Baby Boomers Guide to Getting Fit and Staying Young" is available to download for free at joebees blog.
JOEBEES.com is a progressive, natural health e-tailer focused on providing health solutions in a responsible manner. The flagship product, JOEBEES, is available online in one- to six-month supply increments. Joe Blumenstein (aka Joe B.) personally oversees the operation and offers an unconditional 100% money back guarantee. JOEBEES.com is based in Pembroke Pines, FL, USA. Visit joebees.com for additional information or contact Joe directly at joe (at) joebees (dot) com.