It is fun and exciting for HostelBookers to be the first organisation to run a competition focused on Twitter, especially as its fast becoming a very relevant tool for travellers and backpackers across the world.
London, UK (PRWEB) April 2, 2009
The UK's leading budget accommodation provider, HostelBookers.com is launching an innovative Easter egg hunt around Europe -- using the popular social networking tool, Twitter.
This will be the first big competition in the travel industry based around Twitter; between Monday 6 and Thursday 9 April a HostelBookers Easter egg will backpack around four European cities, alluding to its whereabouts by offering budget travel tips for the destinations it will visit.
From Twitter, the egg's journey will be fed across all HostelBookers' social media channels, including Facebook, Bebo, Flickr and HostelBloggers.com, enabling users of all networking sites to participate in the competition.
Followers of the tips and images which will be added to the HostelBookers Twitter page each day can guess which four cities the egg has visited each day, entering their answer on the HostelBookers' competition page by 12pm (midday) on Friday 10 April. A winner will be picked at random from the correct entries to receive the excellent prize - a week's accommodation for two in a top Amsterdam hostel, St. Christopher's Inn - The Winston.
David Smith, Chief Operating Officer at HostelBookers, said: "HostelBookers has been working with Twitter and social networking for over a year -- we feel it is important to communicate with our customers in ways that they genuinely use for their everyday communication.
"It is fun and exciting for HostelBookers to be the first organisation to run a competition focused on Twitter, especially as its fast becoming a very relevant tool for travellers and backpackers across the world."
Although followers will need to enter the competition at the end of the egg's travels, there's an added bonus for Twitter enthusiasts keeping track of the hunt each day; HostelBookers will buy a drink for the first person to join the egg in the bar where it's finishing off its day of travelling…
Follow the Twitter Easter Egg Hunt on our blog.