These Boots were Made for … Splashing -- Twin Sisters from Columbia College of Missouri Solve Fashion Challenge and are on Their way to Making Millions

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Chicago’s DECA Headliners: Twin entrepreneurs are young, smart and about to be rich.

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Bailye and Brynne Stansberry

Recent Twitter post: #TwoAlity just made a MAJOR connection with a boot liner supplier! #EXCITED! This is our last piece to the puzzle! #CrossYourFingers

Bailye and Brynne Stansberry are a DECA success story, and are here in Chicago (available for comment Nov. 8-11) at the DECA Innovations and Entrepreneurship Conference to speak and provide expert insight for young people who also hope to make their own way as innovators.

The Stansberry sisters are twins who took their high school DECA idea for clear boots with interchangeable liners — boots for every mood! — from a high school marketing competition to a patented product (No. D623385). The twins then went on to launch their own company, TwoAlity LLC, (facebook.com/TwoAlity) during their junior year at Columbia College of Missouri and are now just months away from launching their brand and selling their products. The first product, boots by TwoAlity, should be available in stores in early 2013.

  • Clear boots – boots by TwoAlity – have liners in different styles for all seasons
  • Twin cofounders had the idea as teens – and ran with the idea while earning college degrees
  • Cofounders wanted their product “made in the USA.” They succeeded!

Background Info
At the suggestion of their DECA adviser Sonda Stuart, the Stansberry sisters participated in DECA’s Competitive Events Program and invented an innovative, transparent boot design that allows its users to switch the visual design of the boot with interchangeable liners. The twins attended Columbia College of Missouri, working throughout their college career to learn as much as they could about business – everything from entrepreneurship to economic development and marketing.

Founded in 1851 in Columbia, Mo., Columbia College of Missouri is a private, nonprofit, liberal arts and sciences institution. The college takes pride in its small classes, experienced faculty and quality educational programs. The college is accredited by the Higher Learning Commission and is a member of the North Central Association. For more information, visit http://www.ccis.edu.

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