Txtlocal Innovates Twitter and RSS Updates

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Txtlocal today extends its range of services online at http://www.txtlocal.co.uk/ with the launch of a full SMS integration with popular micro blogging site Twitter and bespoke news/information service RSS.

Txtlocal today extends its range of services online at http://www.txtlocal.co.uk/ with the launch of a full SMS integration with popular micro blogging site Twitter and bespoke news/information service RSS.

Txtlocal's own in-house technical team have developed a unique add-on to allow updates to an individual's Twitter page via text. Twitter has become phenomenally successful, with thousands signing up every day to the popular micro-blogging site. The integration into Txtlocal's critically acclaimed control panel allows 'tweeters' to keep up to date on the people they follow or update their followers by simply sending or receiving a text. It works on all UK networks and across the world. The Txtlocal's control panel also enables a 'tweet' update to be sent to a group of contacts, directly via SMS.
Another significant development with Txtlocal's renowned control panel is full RSS integration, this allows customers to receive an RSS feed as a text message directly to their mobile handset. It can also include a WAP link to the full article.

RSS, or Really Simple Syndication feeds, allow information to be published frequently in standardised formats, information such as blog entries, news headlines, audio, and video. Feeds can be set up from a desktop PC, through the Txtlocal control panel, when they are updated a text message is automatically sent to selected mobile phones, keeping you informed wherever you are. The control panel also gives the option of sending a link to the full feed, so people can receive the full information through their WAP browser on the mobile phone.

These services are great extensions to Txtlocal's existing portfolio, according to MD Darren Daws "Txtlocal has already become the market leader in sending bulk marketing SMS texts, we intend to keep introducing new features to ensure our services always meet our customers' requirements, communication is so important to all companies these days. The new RSS and Twitter updates allow organisations to use their mobile handset to send and receive even more information than ever, meaning they will always know what is going on."

Founded in 2005, based on the Chester business park, Txtlocal have a wide range of customers amongst its 30,000 organisations currently using its services, including; Intel, Subway and Nationwide Building Society. Last month it implemented a new user interface to widespread critical acclaim, achieving a 'PC pro recommended' kite mark (5 out of 6 stars) and the accolade featuring in the Web User "Best website of month" (4 out of 5 stars)

Editors Notes

Txtlocal information
http://www.txtlocal.co.uk/ was launched in 2005 and is now the one of the UK's leading business SMS text messaging companies
Txtlocal offer industry leading SMS services including online SMS, email to SMS and shortcodes.
Txtlocal send millions of texts per month for a variety of organisations including Domino's, Toyota, Barclays, L'oreal, Sainsburys.
Txtlocal offer a free trial for all new customers, including 10 free texts

SMS Industry Information

Text messaging is now seen by UK businesses as a vital communication tool and 65% of us send business texts daily. (Source - Mobile Marketing Association)
65% of people send business SMS messages on a daily basis
50% of people receive business text messages
14% use business texts for chasing up a supplier or new order
71% of businesses use SMS text to remind people about meetings and appointments
18% of people use business texts for notifying people about new meetings and appointments

Twitter Information

Twitter began as an experiment in 2006 but was formally launched as Twitter Inc in 2007
Twitter is privately funded and based in San Francisco
Nielson report found Twitter has grown by 1382% since August 2008
There are reportedly 8 million Twitter users worldwide, with 10% of this figure being UK users (approx 480,000)
Twitter is ranked at 91 in the UK's 100 most popular websites
The largest age group to use Twitter are the 35 - 49 year age group with 3 million users

RSS Information

RSS was first launched in March 1999 by Netscape
RSS feeds are common on most websites and all news sites
RSS feeds can be accessed through mobile, web browsers and email applications
RSS is often used by websites and blogs to pull unique content from relevant internet sources, which is then automatically updated/downloaded onto their site

A recent survey regarding RSS by Foresters found:
50% of interactive marketers use RSS
11% of general consumers use RSS
16% of respondents were interested in using RSS


Andrew Cook
Marketing Manager
Txtlocal Ltd
Landline: 0845 0093188
andrew (dot) cook (at) txtlocal (dot) com


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