Text messages can be carefully targeted at a select audience.
(Vocus) January 14, 2009
Leading mobile marketing firm http://www.txtlocal.com have seen a 65% increase in the number of garages signing up for their online SMS text service during 2008. The majority of garages are using the Txtlocal SMS service to send out MOT reminders and sales promotions to existing customers and prospects.
The MOT Shop of York sends out monthly text reminders to customers reminding them that their car is due for an MOT. Jim Belt, owner of the MOT Shop claims to have had huge success with SMS, with a clear increase in MOT bookings directly after sending out a text. Belt believes his success stems from the fact that “Text messages can be carefully targeted at a select audience.”
Hartwell PLC has also rolled out an SMS text campaign to all their UK dealerships, with regular sales promotions hitting prospects prior to the weekend. Matt Cannon of Hartwell’s expressed delight with their results from the outset with claims that “After their first text campaign they had the busiest weekend in ages.”
The average response rate for a text marketing campaign is 12%, which is 4 times higher than other mediums such as direct mail and e-marketing, it also works out at a fraction of the cost of other more traditional advertising tactics.
Txtlocal MD Darren Daws believes “That during the economic downturn it is more important than ever for businesses to communicate with their customers. If businesses have customer data then they should use it, whether it be for sending out MOT reminders or sending out sales promotions, there is no quicker, easier and direct route to customers."
For further editorial information and requests for interviews or high resolution images contact Marketing Manager - Kathryn Mann at Txtlocal on 0845 009 3188 or email kathryn.mann(at)txtlocal.com
Notes to editors:
http://www.txtlocal.com was launched in 2006 and is now the one of the UK’s leading business SMS text messaging companies behind many of the short messaging text numbers on television today - 60777. http://www.txtlocal.com has clients from a wide variety of sectors including Blacks Leisure, Subway, Hartwell PLC, Europ Assistance, Nationwide and Barclays.
They offer a range of services for a variety of organisations including pubs delivering 2 for 1 offers to local customers, bands making direct contact with fans, theatres growing an opt-in customer list to announce last minute tickets and Dentists surgeries and mechanics sending appointment reminders by text.