JAXQuickfit Ashmore Rewards Customers with Gold Club Membership

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Customers who buy two tyres and a wheel alignment from JAXQuickfit at Ashmore, Queensland, are eligible for membership of the JAXQuickfit Gold Club Tyre Maintenance Plan, which offers huge savings on new tyres, tyre maintenance and servicing as well as a range of special offers.

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I look after them because if your staff don't enjoy being at work, then they won't look after customers. If they're happy and productive, the customers feel comfortable. They feel that they can trust the service they're getting

Customers who buy two tyres and a wheel alignment from JAXQuickfit at Ashmore, Queensland, are eligible for membership of the JAXQuickfit Gold Club Tyre Maintenance Plan, which offers huge savings on new tyres, tyre maintenance and servicing as well as a range of special offers.

It's all part of keeping the customer happy, according to Queensland businessman Andre Keyzer, who owns JAXQuickfit Tyres at Ashmore. However, Keyzer says that the real key to keeping the customer satisfied is having happy staff. Looking after his staff is his first priority, because contented staff help build the business.

"I look after them because if your staff don't enjoy being at work, then they won't look after customers. If they're happy and productive, the customers feel comfortable. They feel that they can trust the service they're getting," says Keyzer.

Keyzer has a team of four working with him, including his manager Kevin Wakefield, who has been working with tyres for 20 years. He's proud to say that it's the same crew who helped him open the store four years ago.

Perhaps evidence of JAXQuickfit Ashmore's quality service is their large female clientele base. Keyzer says he would like to say it's because the team is all so good looking - but apparently that's not the secret!

"They trust us to give them the right advice. Women will take advice - not all guys do. In fact, we have some older women who are regular customers and they'll come in and bring packets of biscuits for morning tea, so of course we're happy to put the kettle on!

"It's the way things work. Take care of people and they will come back, and they'll tell their friends about you. We don't get many complaints, and if we do, we sort them out fast. Word of mouth is the best form of advertising - but it can also be the worst if you're not doing your job.

"This business is all about people, having a bit of fun and a bit of a laugh while you're sorting out their car problems. I love it," says Keyzer.

Keyzer's Gold Coast store is one of 70 stores under the JAXQuickfit Tyre name - a chain that stretches from north Queensland to Tasmania. He is already planning on opening another JAXQuickfit Tyre store - just as soon as he can get things organised.

JAXQuickfit Tyres Ashmore offers a variety of mechanical services such as brakes and suspension, as well as supplying and fitting the world's leading tyre brands including BF Goodrich, Bridgestone, Dunlop, Goodyear, Michelin and Pirelli and a wide range of top-line steel and alloy wheels (commonly known as "mag wheels)". JAXQuickfit Ashmore supply small car, family car, commercial vehicle and 4X4 tyres. The store also handles wheel alignments and suspension set-ups for race cars.

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Glyn Parry
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