New Owners At JAXQuickfit Tyres Townsville

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Dynamic husband-and-wife team, Jeff and Michelle Schmidt have become the proud new owners of JAXQuickfit Tyres in Townsville.

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“What sets us apart from our competitors is the wide range of products we offer, our commitment to customers and the understanding of what they want – fairly priced friendly and efficient service.”

Jeff holds over two decades of tyre experience and, with wife Michelle by his side, heads a team of seven fully trained and knowledgeable staff, with a combined industry experience of 32 years.

“I’ve always been interested in tyres,” says Jeff.

“After beginning my career as a tyre fitter, I worked my way up through different positions at a store level, before joining JAX Tyres’ wholesale team where I remained for ten years. From there I moved to Pirelli Tyres and became the State Manager and National Truck Tyre Manager.”

The relationships that Jeff forged and developed at two of Australia’s leading tyre organisations, stood him and Michelle in good stead when they were interested in pursuing a new challenge.

“I’ve always had a rewarding relationship with JAX and it was our first point of call ... We enquired with them about becoming franchisees – and suddenly we became the owners of JAXQuickfit Townsville … And we’re loving it!”

Conveniently situated in the centre of the CBD, JAXQuickfit Tyres Townsville offers customers an extensive range of tyres, wheels and accessories.

As part of its service to customers, a fully qualified mechanic is based on-site to handle all vehicle servicing requirements including brake and suspension services together with wheel alignment and balancing, nitrogen and tyre repair services.

“What sets us apart from our competitors is the wide range of products we offer, our commitment to customers and the understanding of what they want – fairly priced friendly and efficient service.”

Since taking over the franchisee in November 2010, Jeff and Michelle have repainted the interior of the store, installed new parquetry floating floors and given the outside a facelift.

Michelle has been influential in making the Hanran Street store appealing to female buyers.

“Females are a very important part of our customer mix … And we’ve worked hard to ensure the layout of the store and the waiting area is extremely female friendly,” said Michelle.
The waiting and reception areas have been recently freshened up, enabling customers to wait in comfort with a flat screen television, air-conditioning and a wide range of reading material.

Whilst away from the store, Jeff and Michelle enjoy exercising and spending time with their five girls aged eight to 20.

They are also involved in the local community, with JAXQuickfit Townsville a proud sponsor of the local hospital and military.

JAXQuickfit Tyres stocks and supplies the most trusted brands of tyres in the world including BF Goodrich, Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli, together with value for money brand options.

This expansive mix of brands enables the Australian-owned company to offer its customers products that cover the premium, major and budget market sectors.

JAXQuickfit Tyres recently celebrated its 60th year in business and nationally serves more than 42,000 customers per month through what is now approaching 80 stores along the eastern seaboard.

JAXQuickfit Tyres’ Townsville store is located at 106 Hanran Street, Townsville QLD. Phone: 07 4729 8222. Opening hours are Monday to Friday 7am-5pm and Saturday 7.45am-12pm.

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Glyn Parry
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