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uBoost Selected for Software & Information Industry Association's Ed Tech Business Forum 2008 'Innovation Incubator Program'

Online Rewards & Recognition Program Among Organizations Celebrated as Poised to Change the Market, Critical to Ed Tech Industry's Future

Honolulu (PRWEB) November 17, 2008 -- uBoost, the student recognition and rewards solution , announced today that it has been selected as an "Innovation Incubator" participant for the 8th annual Ed Tech Business Forum, sponsored by the Software & Information Industry Association (SIIA), on Dec. 1 and 2 in New York City. SIIA's Innovation Working Group, Education Division Board and Ed Tech Business Forum's Steering Committee chose uBoost as one of 10 new organizations poised to change the market and critical to the ed tech industry's future.
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"We are more excited than ever about this year's line-up of 'Innovation Incubator' participants," said Karen Billings, vice president of SIIA's Education Division. "uBoost's technology-based recognition and rewards program exemplifies the type of ingenuity and creativity that will revolutionize learning."

The Ed Tech Business Forum is the leading business and finance conference for the K-12 and postsecondary education market. At the conference, uBoost Founder John Bower and Vice President of Sales and Marketing Gregg Levin will introduce the company's groundbreaking online platform for recognizing students and discuss how it puts students on the path to success.

With uBoost, students are rewarded immediately for their progress, earning points they can redeem for prizes or turn into donations to charities of their choice. uBoost works across age groups, curricula, achievement levels and reward offerings, motivating students to achieve academic success while building a partnership between students, teachers and parents that is fundamental to educational development, growth and success.

"Recognizing and rewarding students at school is not a new concept," said Bower. "However, uBoost takes it to the next level by meeting kids in the digital world in which they live and providing teachers with an easy, efficient and effective way to reward students for positive behavior and academic achievement. We look forward to participating in the Innovation Incubator Program and introducing uBoost to the ed tech community."
   
About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection for more than 500 leading software and information companies. For further information, visit www.siia.net.

About SIIA's Education Division
SIIA's Education Division serves and represents more than 150 member companies that provide software, digital content and other technologies that address educational needs. The Division shapes and supports the industry by providing leadership, advocacy, business development opportunities and critical market information. SIIA provides a neutral business forum for its members to understand business models, technological advancements, market trends and best practices. With the leadership of the Division Board and collaborative efforts with educators and other stakeholders, the Division undertakes initiatives to enhance the use of educational technology and the success of SIIA members.

About uBoost
uBoost's mission is to inspire students to perform at their highest academic level by surrounding them with motivational elements that foster interaction with and recognition from teachers, tutors, parents and peers. uBoost's core concepts originate from It's All About Kids, LLC, a tutoring company that demonstrated the ways that rewards and recognition programs can improve student attendance, retention and achievement. uBoost appreciates that students are unique - that they learn differently and that intrinsic motivation varies across subject areas. uBoost's rewards platform empowers students by recognizing their individual academic achievements through a point system and allowing them to choose from more than 100,000 prizes, including merchandise, gift cards, digital assets, contributions to charitable organizations and special offers. For more information, go to www.uboost.com.

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LISA WOLFE
uBoost
773-227-1049
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