Moses Anshell Launches New Advertising Campaign for Ubisoft®’s
My Word Coach Video Game
PHOENIX (Business Wire EON/PRWEB ) November 28, 2007 --
Moses Anshell, an independently owned advertising agency based in
Phoenix, has been selected by Ubisoft, one of the world’s
largest video game publishers to develop a creative print and television
advertising campaign for the launch of My Word Coach video game. My Word
Coach, developed under the guidance of a linguist, is a game that anyone
can play to improve vocabulary and increase confidence in verbal
expression. The game consists of a variety of training exercises, four “Coach”
personalities and a database of more than 16,800 words to master.
Moses Anshell developed TV and print ads that are running throughout the
U.S. and in Europe.
“It’s a real
challenge making humor translate across geographic boundaries,”
said David Leibowitz, VP and Creative Director for Moses Anshell. “We’ve
had to personalize each campaign to each audience, but Ubisoft has given
us the freedom to explore some really wild things and we’re
excited about the outcome. This has been one of the most fun
storytelling projects I have ever been a part of.”
Louie Moses and Jos Anshell opened up shop in downtown Phoenix in 1982;
they have represented an eclectic variety of clients, currently
including US Airways, Nintendo, Shutters on the Beach, The Arizona
Office of Tourism, among many others.
About Moses Anshell
Moses Anshell is a full-service marketing agency headquartered in
Phoenix, Arizona. Clients include US Airways, Nintendo, Shutters on the
Beach and Hotel Casa del Mar, Arizona Office of Tourism, Snell Real
Estate and others. Moses Anshell has received more awards for their
creative work than any other Arizona agency and was named one the top 20
creative shops in the country by Creativity Magazine. For more
information, visit www.mosesanshell.com.
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a
strong and diversified line-up of products and partnerships. Ubisoft has
offices in 23 countries and sales in more than 50 countries around the
globe. It is committed to delivering high-quality, cutting-edge video
game titles to consumers. Ubisoft generated sales of 680 million Euros
for the 2006-07 fiscal year. To learn more, please visit www.ubisoftgroup.com.
© 2007 Ubisoft Entertainment. All
Rights Reserved. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks
of Ubisoft Entertainment in the U.S. and/or other countries. Nintendo DS
and Wii are trademarks of Nintendo. © 2006
Nintendo.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5556050
See the original story at: http://eon.businesswire.com/releases/ubisoft/anshell/prweb572753.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U2luZy1IYWxmLUZhbHUtSG9yci1UaGlyLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
