Search Engine People Partners With User Friendly Media to Bring Affordable Mobile Apps to SEO Clients

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App Express platform helps Search Engine People’s clients build loyalty and increase efficiencies with mobile apps.

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Search Engine People is very excited to enter into a partnership with User Friendly Media, which permits us to bring a more robust solution to our clients.

User Friendly Media today announced a partner agreement with Search Engine People Inc. (SEP), Canada’s largest and most trusted Internet marketing company, to resell App Express, the affordable mobile app builder for small and medium-sized businesses. App Express apps are designed to solve the hard business problems for SMBs, such as payments, scheduling, appointments, messaging and marketing with coupons, deals and social sharing.

“Search Engine People is very excited to enter into a partnership with User Friendly Media, which permits us to bring a more robust solution to our clients,” said Jeff Quipp, CEO, Search Engine People Inc. “With User Friendly’s App Express, we are no longer focused merely on helping clients attract new sales and traffic. Now we can also help clients retain their existing customers. The benefits of such an offering are consistent with SEP’s Win-Win-Win philosophy—SEP clients win, SEP employees win, and SEP wins.”

“We are delighted to welcome Search Engine People to the App Express partner network,” said Bruce Howard, chief executive officer, User Friendly Media. “Our mobile apps are a tremendous tool for SEP’s customers who are looking to build loyalty with local, mobile customers.”

The App Express platform is available through a network of white-label providers and resellers. User Friendly Media positions partners for success with a dedicated account manager, priority customer support and a range of sales, operations and marketing resources.

App Express features include:

  •     Appointment scheduling – display availability and schedule appointments
  •     Payments – invoice and receive payments on the go
  •     Messaging – connect with customers in real time
  •     Sharing – share app with friends and followers on Facebook and Twitter. Engage users to “follow” your business on Twitter and “like” your business on Facebook
  •     Deals – engage customers with loyalty and couponing system
  •     Information – provide essential contact information and menu of services
  •     One-page, mobile-optimized website – the most important “on-the-go” contact information to promote app discovery by directing the user to download the app
  •     For iOS and Android platforms

About Search Engine People
Search Engine People Inc. (SEP) is Canada's largest and most trusted Internet marketing company, with expertise in SEO, PPC, local search, social media marketing, campaign tracking, and usability. It was established in 2001 in response to the market need for a search engine optimization (SEO) company that delivers reliable, measurable results. Its team of over 85 seasoned experts is the trusted choice for over 600 clients worldwide, from multinational corporations to local businesses including many of Canada's top brands such as Scotiabank, Purolator, Discount Car and Truck Rental, and many more. Search Engine People has been acknowledged as one of the 100 Fastest Growing Companies in Canada according to Profit Magazine in both 2009, and 2010.

About User Friendly Media (@UFMediaGroup)
User Friendly Media’s mission is to connect buyers and sellers by putting local businesses at consumers’ fingertips. The User Friendly Media portfolio consists of 36 directories and 30 community websites across eight states. The User-Friendly Phone Book is currently the second largest independent phone book publisher in the U.S. The company’s mobile solutions include App Express, a mobile app builder and mobile website platform for SMBs. User Friendly Media’s, one of the fastest growing local business directory website platforms in the country, is filled with enhanced local business profiles, online coupons and everything local citizens need to discover what is happening in their communities. It is a portfolio company of VS&A Communications Partners III, LP, the private equity affiliate of media industry merchant bank Veronis Suhler Stevenson. Learn more at

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Eileen Pacheco
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