"Unifying under a single master brand name will provide a common identity across all markets, clarify the relationships among our diverse brands and business units, and most importantly make it easier for customers to do business with us."
Georgetown, MA (PRWEB) December 05, 2011
UFP Technologies, Inc. (NASDAQ: UFPT), a producer of innovative custom-engineered components, products and specialty packaging, today unveiled its new unified brand. All of the Company’s various brands and product lines, including United Foam, Molded Fiber, Simco Automotive, United Case, and others, will now be marketed under the UFP Technologies brand name.
“Over the past eight years, we have doubled our sales, entered new markets, and added many important capabilities,” said Mitch Rock, Vice President of Sales and Marketing. “Unifying under a single master brand name will provide a common identity across all markets, clarify the relationships among our diverse brands and business units, and most importantly make it easier for customers to do business with us.” The Company today serves more than 3,000 customers, primarily in the medical, automotive, aerospace & defense, electronics, consumer, and industrial markets, from eleven facilities across the United States.
As part of this initiative, UFP Technologies has modernized its familiar logo and introduced a new tagline: Shaping Innovation™. According to Rock, the tagline reflects the company’s evolution into a provider of increasingly complex solutions. “As we’ve pushed deeper into markets that demand the highest levels of innovation, such as the medical and automotive industries, we have essentially become an extension of our customers’ R&D, engineering and manufacturing teams. We work closely with them to identify the best materials for their needs. Then we apply our engineering and process skills to shape the optimal solution.”
Rock emphasized this initiative is a change in communications strategy, not business strategy. “We believe this unified identity will help customers understand all the ways we can help them win. Whether they need a component, an end product, or a packaging system, they can depend on UFP Technologies for innovative solutions that deliver powerful business benefits.”
Rock says this commitment to innovation is the common element that unifies all the company’s activities. “Whether we’re working with foams, plastics, composites or natural fiber, our ability to innovate is what drives our success. That’s true across the Company in every market we serve.” Learn more about UFP Technologies at http://www.ufpt.com.
About UFP Technologies
UFP Technologies is a producer of innovative custom-engineered components, products, and specialty packaging. Using foams, plastics, composites, and natural fiber materials, we design and manufacture a vast range of solutions primarily for the medical, automotive, aerospace & defense, electronics, consumer, and industrial markets. Our team acts as an extension of customers’ in-house research, engineering and manufacturing groups, working closely with them to solve their most complex product and packaging challenges. For our customers, innovation takes many shapes. But each solution is shaped by a level of design, materials and process expertise that is unique to UFP Technologies.