Ugly Sweater Shoppe Finds Niche Just in Time For Holidays

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What started as a conversation over beers with a few friends has quickly snowballed into an online destination for the ugliest holiday apparel. The Ugly Sweater Shoppe is an upstart online retailer featuring some of the most interesting, outdated and potentially ugliest sweaters to reach the second-hand market. According to the Shoppe’s Co-founder, Nate Strine, the company’s mission is simple: to ensure that every sweater sold is worthy of being the ugliest sweater at any holiday function.

Ugly Sweater Shoppe

“We were recently approached by a national beer distributor in need of a large quantity of ugly Christmas sweaters for a way to spice up their annual holiday party,” said Strine.

What started as a conversation over beers with a few friends has quickly snowballed into an online destination for the ugliest holiday apparel.

The Ugly Sweater Shoppe is an upstart online retailer featuring some of the most interesting, outdated and potentially ugliest sweaters to reach the second-hand market. According to the Shoppe’s Co-founder, Nate Strine, the company’s mission is simple: to ensure that every sweater sold is worthy of being the ugliest sweater at any holiday function.

While the idea itself isn’t new, Strine sees the promise and convenience of a singular online destination devoted to seasonal bad threads.

“We launched on October 12, 2010, as a side project to see what would happen and to see if we could create some social buzz,” said Strine, who owns On-Target Design, a creative print, video, and web design company based in New Albany, Ohio.

In four weeks, his upstart has already generated a viral flow of traffic from across the U.S. and nine different countries.

“I have a quirky sense of humor,” said Strine. “And apparently so do a lot of other people, and we’re finding they are truly interested in flaunting bad holiday fashion, whether as a gag they don themselves or as a white elephant gift for someone else.”

“We were recently approached by a national beer distributor in need of a large quantity of ugly Christmas sweaters for a way to spice up their annual holiday party,” said Strine.

It’s exactly the offbeat niche that the Ugly Sweater Shoppe is hoping to fill by providing a fun and affordable platform for individuals wanting to outfit their own ugly sweater party.

“We scour the thrift store racks so you don’t have to,” said Stine. “We believe you’ve got better things to do with your time.”

Strine has assembled a loose-knit team of buyers who shop for sweaters, vests and other holiday accessories. Current inventory stands at 400 products and continues to grow daily.

He’s also banking on what Internet Retailer Magazine revealed in an October survey when it reported that 44 percent of consumers aged 18 and above will shop online for holiday items this year, up from 42.4 percent last year.

“The holidays are about good times and good friends, but the holiday party circuit can get pretty dull,” admits Strine. “We believe an ugly sweater from the Ugly Sweater Shoppe can instantaneously provide merriment to any holiday party.”

Based in New Albany, Ohio, the Ugly Sweater Shoppe is a full online store at http://www.uglysweatershoppe.com, with a Facebook store at http://www.facebook.com/UglySweaterShoppe.

For more information, contact Nate Strine, 614.304.1169 or info (at) uglysweatershoppe (dot) com.

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