Year on year our online bookings have been increasing and this year is looking like it may be our best online yet. It's great that the UK public is choosing to support our own tourist industry although in line with the times, people are tending to wait until the last minute to ensure they are getting value for money in choosing to holiday at home.
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(PRWEB) July 30, 2008
Hundreds of thousands of people living in the UK have decided to 'tighten purse strings' and not travel abroad this year. Instead they are opting to stay at home and holiday in the UK. As a result seaside locations and popular attractions are enjoying a bit of a boom. Are we seeing a return to the UK Tourist Industry boom of the 1970's when family values were strong, every holiday included a stick of rock and we were proud to be British?
The internet is top choice for consumers searching for holidays around the UK. According to a recent BBC online News article, online sales in the UK are up 50% this holiday season. Resorts like Bournemouth, Blackpool, Lake District, and Torquay have seen a notable increase in bookings. The UK consumer is staying at home spending hard earned pounds within the UK. And so we should be supporting the UK economy instead of grappling with a strengthening Euro.
Richardson Hotels of Distinction, a privately owned collection of 7 three and four star hotels situated in the southwest (Cornwall, Devon) and in the north (Cumbria, Lancashire) is beginning to see the benefit of this new trend. Its online revenue has increased 59% between April - June this year compared to the same period last year and e-commerce has now overtaken more traditional methods of marketing.
Richardson group chairman, Keith Richardson, credits much of the increase in holiday bookings to the Internet. He said: "Year on year our online bookings have been increasing and this year is looking like it may be our best online yet. It's great that the UK public is choosing to support our own tourist industry although in line with the times, people are tending to wait until the last minute to ensure they are getting value for money in choosing to holiday at home."
Adds Richardson: "We have invested substantially in the internet and Search Engine Marketing over the past two year - not only in our websites but also in improving our presence online and it has really paid off. We have in no way exhausted its potential and I anticipate further growth in online sales - even in the current economic climate over the next 12 months."