UlookUBook.com: New Travel Survey Reveals Why Brits Go on Holiday

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A new holiday study reveals what British holidaymakers want from their holiday – with 45% just looking to escape from their ordinary lives, say Ulookubook.com.

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A recent travel industry survey has revealed what the modern British holidaymaker expects from their holiday. 60% of respondents expressed their desire to visit beautiful places, 52% want to experience another country, and 45% just wish to escape from their normal lives. But these results may come as a surprise to some people, especially when they consider that what a British holidaymaker wants from their holiday varies greatly depending on age, gender and marital status, say ulookubook.com.

Ian Raine of ulookubook.com, comments: “The results of this survey have unveiled a number of interesting truths about what British people think are the most important things they can do or achieve while in holiday. 71% of respondents admitted they wanted rest and relaxation, 47% wanted to escape everyday problems and stresses and 39% of British holidaymakers admitted that they wanted to get some peace. What’s really interesting is that the report mentions that 31% of young people are more likely to crave adventure and excitement than any other age group on holiday, and 74% of couples with children long for rest and 41% of couples with children long for peace.”

According to the study, many respondents revealed that they felt liberated by being on holiday, and not having anyone know where they are, and a third of those questioned said that they long for a time when they can think and reflect, when they are on holiday, with a further 31% saying that a holiday gives them the opportunity to expand their horizons and consider new opportunities.

Raine continues: “The report also revealed what other priorities Brits have on holiday, such as 52% wanting to enjoy a new experience. But these figures did change slightly according to the age of the holidaymaker, with 68% of older travellers opting to seek out areas of cultural interest, while 62% of younger travellers said went for fun on holiday. But it’s important to mention that whatever you do on holiday, you can find loads of helpful travel advice on the Foreign and Commonwealth Office website.”

About ulookubook.com:
ulookubook.com is part of The Holiday Discount Centre, a member of ABTA (J4901) and Advantage (the largest travel consortium in the UK). Based in the UK, they have over 30 experienced travel advisors and have booked over 300,000 passengers via the internet.

ulookubook.com are not owned by any major tour operator, allowing them to offer free impartial travel advice and promote a wider range of holiday offers from various suppliers including Thomson, First Choice, Thomas Cook and many more.

What makes ulookubook.com prices stand out from the crowd is not only do they offer already cheap holiday deals, they also offer an extra on-line discount plus a price guarantee. Their website allows customers to have full flexibility in their search criteria giving something more than just a bog standard one/two week holiday. With deals like this, why would you want to search for a holiday elsewhere?

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Ian Raine
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