Online Supplement Review Site, http://www.UltimateFatBurner.com, Releases its Newest Book Exposing the Half-Truths Surrounding the Supplement Industry

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Newest publication from UltimateFatBurner.com exposes the dishonest sales tactics used by the $15 billion dollar global supplement industry.

I would definitely recommend it to anyone who wants to reduce their chances of getting duped buying supplements.

The online supplement review site, UltimateFatBurner.com, is pleased to announce the release of its latest e-book entitled Dirty Rotten Tricks: Supplement Company Lies that Cost You Money! Written by webmaster, author and founder Paul Crane, the e-book exposes the dishonest sales tactics used by the $15 billion dollar global supplement industry.

Since 1999, UltimateFatBurner.com has been reviewing the best and the worst the supplement industry has to offer, providing unbiased, science-based reviews of hundreds of products. The site holds the lightly-regulated industry accountable for false and misleading advertising claims. In this newest publication, UltimateFatBurner.com reveals the tricks used to lure consumers into purchasing bogus, questionable or overpriced supplements.

The book points out the most egregious scams: recurring billing programs in the guise of "free trial offers", use of misleading terms like "patented" and "patent-pending", abuse/misuse of clinical studies; skewed product testimonials that are often paid for by retailers themselves; digital manipulation of the "before and after" photos commonly used to demonstrate a product's effectiveness.

If you don't want to get scammed when buying supplements online, then Dirty Rotten Tricks is a must-read. UltimateFatBurner.com fan Jill Dubin of Rock Island, Illinois agrees: "I would definitely recommend it to anyone who wants to reduce their chances of getting duped buying supplements."

To get a free copy of Dirty Rotten Tricks; Supplement Company Lies that Cost You Money!, visit UltimateFatBurner.com. Viewers will also receive a copy of the popular publication 7 Fat Burning Secrets, which features simple, yet powerful tips to boost weight loss success.

UltimateFatBurner.com is the Number One resource for consumers looking for in-depth information on fat burners and weight loss products, as well as functional foods, nutraceuticals, and bodybuilding/sports performance supplements. In addition to the reviews, the site features an active, daily blog, an extensive article archive and a glossary where visitors can decode the ingredients in their favorite supplements. UltimateFatBurner.com is supported solely by advertising revenue and accepts no fees to review products on behalf of the manufacturers.

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Paul Crane
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