Consumers Go High-Tech and High-Def for the Holidays

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From home entertainment to handheld, Ultimate Electronics reveals the holiday's hottest consumer electronics.

With so many new and increasingly affordable products on the market, there is no doubt this will be a big year for consumer electronics

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Ultimate Electronics, the leader in home and car entertainment, is tuned in to which consumer electronics are making holiday wish lists this season. A survey of Ultimate Electronics' general managers and sales associates revealed an increase in High Definition (HD) adoption among customers, as well as high-tech products in greatest demand with consumers for the holidays. Falling HD prices and increased selection are key factors in making state-of-the-art home electronics more accessible to consumers than ever before.

"With so many new and increasingly affordable products on the market, there is no doubt this will be a big year for consumer electronics," said Jim Pearse, senior vice president of merchandising at Ultimate Electronics. "At Ultimate, we're at the forefront of technology and our sales experts will help our guests find the perfect gift from the world's largest LCD HDTV to universal remotes. With our 60-day Price Guarantee, we ensure that our guests will pay the lowest prices - period, throughout the holiday season."

Among the anticipated must-have items are HD camcorders, HD video players, flat panel TVs and portable electronics.

Ultimate's Gift Guide Reveals Holiday's Top Consumer Electronics Picks

1. High Definition (HD) Video Players - $499.99 - $1,299.99

There are more options than ever to view High Definition programming - from a Toshiba HD-DVD player to a Panasonic, Samsung or the much anticipated Sony Blu-ray Disc™ player. All will be available this holiday season to create the best in-home movie experience.

2. Bose CineMate™ Virtual Theater - $499.99

This system connects directly to a television to create a home theater experience. CineMate™ by BOSE® features Articulated Array® speakers and TrueSpace® Surround Digital Processing circuitry to provide virtual Surround Sound with just two speakers and a subwoofer.

3. Canon HV10 High Definition (HD) Camcorder - $1,299.99

Canon's newest camcorder captures life at its best in 1080i HD resolution for the best recording quality available to make the most life-like holiday memories.

4. Rockford 3Sixty Interactive Signal Processor - $299.99 - $599.99

Car enthusiasts can integrate after market car audio equipment into existing OEM environments with Rockford Fosgate's 3Sixty Interactive Signal Processor. The processor streamlines the frequency and allows the driver to have premium quality sound without changing or upgrading their existing deck.

5. Motorola Q Wireless Phone with Service from Verizon - Free with new 2-year activation and $100 mail-in rebate - a $449.99 value

Ultimate Electronics recently announced an exclusive agreement with Verizon Wireless, the nation's most reliable wireless network, and proudly offers the Motorola Q Wireless Phone from Verizon this holiday season. The Q features Broadband Internet Access so consumers can stay on top of all the latest web content and send email at lightning speed.

6. Harmony 880 Advanced Universal Remote - $249.99

The Harmony 880 Advanced Universal Remote makes integrated home entertainment as simple as it's ever been and is perfect for HD home theaters. Easily customized buttons provide one-touch control of the settings on multiple audio and video components simultaneously.

7. 46" Samsung Slimfit DLP HDTV - $1,599.99

The slender cabinet of this DLP HDTV from Samsung is only 11" deep, but packs plenty of quality technologies into it. The Cinema Smooth™ HD 720P Light Engine creates more film-like images with no visible pixel structure while increasing the contrast ratio to 5000:1 for an outstanding picture.

8. 52" Sharp LCD HDTV - $3999.99

This Sharp 52" LCD Widescreen HDTV with Multi-pixel Technology provides a high contrast ratio of 10,000:1 and a fast pixel response time of 4 milliseconds for an amazing picture in full HD 1080P resolution.

9. Shure E3c Sound Isolating Earphones - $199

Shure's ultra-light earphones are specially fitted for smaller ears, but will fit any size. Designed to fit inside the ear, they isolate sound and deliver a clear, high-quality listening experience.

10. Garmin Nuvi 360 GPS Navigation - $699.99

The Nuvi 360 Navigation from Garmin features Bluetooth™ wireless technology and voice-prompted directions so the driver can keep their attention on the road whether talking on the phone or getting directions.

11. Sirius Stiletto 100 SL 100 - $349.99

This sleek, thin, portable radio allows you to listen to Sirius internet radio just about anywhere -- at home, in the car or walking the city.

12. NEW TECHNOLOGY: 65" Panasonic Plasma HDTV - $9,999.99 (TH65PX600U)

With the largest plasma screen available, Panasonic delivers a crisp, detailed, theater-quality picture in the highest Full HD 1080P resolution available.

About Ultimate Electronics

Ultimate Electronics, a private consumer electronics company, is the leader in home and car entertainment. Based in Colorado for 38 years, the company has 32 superstores in nine states, including Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico and Oklahoma. Ultimate Electronics provides the industry's most comprehensive selection of name brand consumer electronics with an emphasis on limited distribution, mid-to-upscale brands. With the industry's leading 60-day price guarantee, consumers take home peace of mind with every new purchase -- absolute satisfaction and assurance that customers never pay more is guaranteed. Superstores are complete with multiple home theater and audio demonstration rooms, as well as service-driven sales consultants that are knowledgeable and passionate about consumer electronics. Ultimate Electronics was recently ranked among the top five consumer electronics walk-in retailers in Consumer Reports' "Best Places to Buy" and in the top three for the best in-store service and product selection in the same survey. To learn more visit http://www.ultimateelectronics.com.

Media Contact:

Alison Fisker

(503) 546-7894

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