We're already focused on specific products for weight loss, fitness and body building, so it seemed only natural that we would address the more mainstream and readily available Functional Foods.
(PRWEB) September 8, 2009
Ontario, Canada (PRWEB) The online supplement review site, UltimateFatBurner.com, is pleased to announce the official launch of its newest section on Functional Foods. Functional Foods are "value added" food products that serve some health promotion/disease prevention purpose beyond what the product normally provides. Growing in both scope and popularity, Functional Foods are big business, and will only become more so, as a greater number of retailers enter the marketplace with their offerings.
According to webmaster, author and founder Paul Crane, reviewing Functional Foods on UltimateFatBurner.com was the next logical step. "We're already focused on specific products for weight loss, fitness and body building, so it seemed only natural that we would address the more mainstream and readily available Functional Foods."
With nearly 80 reviews completed, visitors have a wide range of products - from superfood supplements to energy bars to probiotics - to research. To promote interactivity and participation, visitors are encouraged to rate and share their own comments on any of the products featured. Alternatively, they can browse previous user reviews for a consumer's perspective on the validity of retailer's claims for the products.
UltimateFatBurner.com is the Number One resource for consumers looking for in-depth information on fat burners and weight loss products, as well as nutraceuticals, and bodybuilding/sports performance supplements. In addition to the reviews, the site features an active, daily blog, an extensive article archive and a glossary where visitors can decode the ingredients in their favorite supplements. UltimateFatBurner.com is supported solely by advertising revenue and accepts no fees to review products on behalf of the manufacturers.