Rich Features Drives the Global Ultrabooks Market, According to New Report by Global Industry Analysts, Inc.

Share Article

GIA announces the release of a comprehensive global report on Ultrabooks markets. The global market for Ultrabooks is projected to exceed 190 million units by 2018, driven by the rich features offered in comparison to regular notebooks. Next generation of Ultrabooks, with additional features like full touch capability, GPS, and gesture and voice recognition, among others, are further expected to fuel market growth.

Ultrabooks: A Global Strategic Business Report

Follow us on LinkedIn – The Ultrabook market is stressing on rich and interactive features such as touch screen to compete against tablets and smartphones. While the present generation of Ultrabooks are concentrating on providing battery life, and activation from standby mode similar to the tablet PCs; next generation of Ultrabooks are expected to enrich the user experience further with the addition of features such as full touch capability, GPS, and gesture and voice recognition, among others. The addition of these features would enable Ultrabooks to compete with tablet PCs as substitute products with the added advantage of higher storage and processing capabilities. Additionally, the Intel® vPro™ technology for enhanced security and manageability provides an integrated security solution built into the chip.

Intel introduced the concept of Ultrabook with an aggressive target of capturing 40% share in the consumer notebook segment by the end of 2012. Intel’s latest category of notebooks boast of ultra slim size and features similar to a tablet PC such as instant on, always on connectivity to the Internet, and full day battery life. With the new category, Intel plans to drive the momentum for notebooks, against strong competition from the tablet PC market. The next generation 22nm processor, the Haswell processor, is expected to consume 20 times lesser standby power in comparison to 2011 processors. The present generation Ivy Bridge 22nm chipsets are capable of offering better graphics, performance and media performance. As materials become thinner, cheaper and lighter, mainstream adoption of Ultrabooks is expected to increase exponentially. Intel is also cooperating with PC ODMs and OEMs to continuously evolve Ultrabooks to include more features in ever decreasing form factors. Under its tick-tock program, Intel aims to improve the functionality of its chipsets every year. The perennial improvement in chipsets planned by Intel is also expected to improve functionality of Ultrabooks in the future, and provide vitality for the PC market in future.

Ultrabooks adoption has been increasing across the globe as the features offered by Ultrabooks rival that of tablet PCs, while retaining the robustness and productive features of regular notebooks. Ultrabooks represent a new growth vista for PC vendors. Ultrabooks are capable of competing directly with tablet PCs, and stem the slowdown in the PC market. However, the million dollar question is whether Ultrabooks would cannibalize sales from existing notebooks market, or tablet PCs, or enlarge the market. Since Ultrabooks are part of the notebook market, some cannibalization of notebook sales is inevitable. However, the level of cannibalization would depend on whether consumers view Ultrabooks as a substitute for notebooks, or tablet PCs or both.

The primary challenge for PC vendors lies in offering innovative Ultrabooks at relatively lower prices without compromising over the performance. As price comprises a primary factor in consumers’ purchasing decisions, Intel’s price target in 2012 for low-end consumer Ultrabooks is US$699, while the average selling price is US$799. In order to compete with Apple’s MacBook Air, one of the major competitors for Ultrabook, the average selling price of Ultrabooks needs to be below US$900. Intel’s latest chipset, Ivy Bridge, based on the 22nm node is relatively cheaper than the 32nm node based Sandy Bridge chipsets that were part of the first generation of Ultrabooks. Moreover, Ivy Bridge chipsets are also efficient in terms of power consumption, as well as performance. As PC vendors shift to the new chipset, Ultrabook prices are expected to come down, leading to increased affordability. Additionally, the launch of new models featuring the lower cost Ivy Bridge chipsets is expected to coincide with the new academic year in the US, and ramp up to full production during the winter and Christmas shopping season. As such, Ultrabooks are expected to witness rapid adoption in the second half of 2012.

As stated by the new market research report on Ultrabooks, the market is evenly split across major regions with North America, and Europe taking the lead in terms of sales. However, emerging markets such as China, India, and Latin America are expected to witness rapid growth and drive the market in future.

Major players in the global marketplace Apple Inc., ASUSTeK Computer Inc., Dell Inc., Fujitsu Limited, Hasee Computer Co., Ltd, Hewlett-Packard Company, Lenovo Group Limited, LG Electronics, Samsung Electronics Co. Ltd., Sony Corporation, The Acer Group, Toshiba Corporation, VIZIO Inc., and Wistron Corporation.

The research report titled “Ultrabooks: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, and other strategic industry activities. The report provides market estimates and projections of active Ultrabooks in Thousand Units for major geographic markets including the US, Canada, Japan, Europe, Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East & Africa, and Latin America.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Follow us on LinkedIn

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site:


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations
Visit website