UltraESB Connects Coupon Publishers and Major Retailers in Europe in B2B Solution for HighCo Data Spain

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Case Study details how the Cloud based gateway 'PromoHub' developed by Storelabs translates messages between EDI/AS2 and XML/FTP

Case Study - UltraESB Connects Coupon Publishers and Major Retailers in Europe

The UltraESB provided a much more innovative solution with multiple connectivity capabilities, replacing the classical EDI approach

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AdroitLogic, developer of the Open Source Enterprise Service Bus (ESB) UltraESB, today announced that Storelabs, a European startup specialized in FMCG/Retail marketing and operations, has deployed an AS2/EDI - FTP/XML Gateway for HighCo Data Spain. The Cloud hosted gateway 'PromoHub' initially integrates the retailer Carrefour Spain, with multiple coupon publishers utilizing the HighCo Data coupon clearing services.

The new case study from AdroitLogic describes the challenges, solution and deployment, and can be downloaded from http://downloads.adroitlogic.com/casestudies/UltraESB-StoreLabs-CaseStudy.pdf

"The UltraESB provided a much more innovative solution with multiple connectivity capabilities, replacing the classical EDI approach. Being an Enterprise Service Bus, it was able to easily integrate RESTful and SOAP services as well as AS2 and S/FTP based communications with different types of messages including GS1 EDIFACT and XML" said David Diaz, Founder and CTO of Storelabs. Storelabs is currently conducting testing with other retailers scheduled for enrollment into the system in the months ahead, and has since entered into a partnership with AdroitLogic as a Systems Integrator targeting the retail space.

The UltraESB is a free and open source ESB that includes native support for the leading B2B trading protocol AS2 (Applicability Statement 2). Launched in January 2010, it's also the only ESB that supports Zero-Copy proxying for extreme levels of performance utilizing Direct Memory Access (DMA) and the ‘sendfile’ system call, along with Non-Blocking IO. The UltraESB supports multiple communication protocols, message formats and technologies and is also the underlying ESB powering the recently launched Cloud based AS2 Trading gateway http://as2gateway.org

About Storelabs
Storelabs is a StartUp company focused in Innovation Solutions identified by a strong technological background and field/operations expertise. Storelabs is specialized in FMCG/Retail marketing and operations but it also covers many other fields including eCommerce, HealthCare, Maintenance, Home Automation, Security, Insurance, etc. The product portfolio contains mobile/cloud centric Marketing solutions (mWallet, mCoupons, mCommerce, mLoyalty, social and location Marketing) but also covers mHealth, marketing campaign and field management systems.

About HighCo
Operating in 13 countries across Europe, HighCo is the leading non-media communications group specialized in mass-market retail and consumer goods. Through its two complementary divisions, Shopper and Data, HighCo connects the consumer all along the customer path, implements promotional campaigns and analyses and processes data. HighCo Employs nearly 1,000 staff members in France, Benelux, Spain, United Kingdom and Central Europe and is listed in compartment C of NYSE Euronext Paris.

About AdroitLogic
AdroitLogic Private Ltd. founded in January 2010, is a privately held innovative technology company based in Singapore, that believes in, and proves, that better design and clever code yields much better software. AdroitLogic is driven by an exceptional team of integration experts with many years of ESB development experience, and backed by the dedication and commitment of its founders, who are personally involved with the design, development and support of its products.

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Asankha Perera
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