The United Nations Foundation's Nothing But Nets Honored for Outstanding Tagline

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Best-in-Class Taglines Selected by 4,800+ Nonprofit Professionals

The United Nations Foundation's Nothing But Nets -- a global, grassroots campaign to prevent malaria in Africa, announced its success today in winning an award for its tagline "Send a Net. Save a Life." The honor came from the Getting Attention Nonprofit Tagline Awards, an annual competition created by GettingAttention.org, a blog which focuses on effective marketing techniques for nonprofits.

"Short, punchy and laser-sharp, the Nothing But Nets tagline connects the action with the outcome," writes nonprofit marketing expert Nancy Schwartz, primary author of the Getting Attention blog. "It's inspirational in the simplicity of its message and its reason for existing. The kind of tagline nonprofits should model."

The 13 winners were selected from 60 finalists drawn from more than 1,700 nonprofit taglines submitted for the 2009 program. "Send a net. Save a life." was selected as an award winner by more than 4,800 nonprofit professionals, who voted for the strongest taglines from the 60 finalists.

"We're excited to be selected for this award," said Amy DiElsi, Communications Director for Children's Health for the United Nations Foundation. "Our 'Send a Net. Save a Life.' tagline has played a significant role in helping to build buzz around Nothing But Nets and our supporters' efforts to eliminate malaria in Africa. The tagline is direct and easy to remember, and will continue to be a primary feature in the branding of Nothing But Nets."

Malaria infects more than 500 million people around the world each year, killing more than 1 million. The disease is a leading killer of children and refugees in Africa, where 90 percent of malaria deaths occur. Bed nets prevent malaria transmission by creating a protective barrier against mosquitoes at night, when the vast majority of transmissions occur.

This year, Nothing But Nets has teamed up with UNHCR to protect more than one million refugees in 15 African countries from malaria. The campaign has passed the halfway mark, and can achieve its goal if 200,000 people donate $10 by December 31, 2009. Nothing But Nets is encouraging all of its supporters to give the gift of life to a refugee in Africa this holiday season. For only $10, anyone can send a net and save a life.

To read the 2009 Nonprofit Tagline Report, visit, http://www.nancyschwartz.com/getting_attention.html.

About Nothing But Nets:
Nothing But Nets is a global, grassroots campaign to save lives by preventing malaria, a leading killer of children in Africa. Inspired by sports columnist Rick Reilly, more than 100,000 people have joined the campaign that was created by the United Nations Foundation in 2006. Founding campaign partners include the National Basketball Association's NBA Cares, the people of The United Methodist Church, and Sports Illustrated. It costs just $10 to provide a long-lasting, insecticide-treated bed net to prevent this deadly disease. Visit http://www.NothingButNets.net to send a net and save a life.

Media Contact:
Amy DiElsi
Communications Director
202-419-3230
adielsi (at) unfoundation (dot) org

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