By removing the reliance on IT and giving marketers control over their landing pages, everybody wins
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Vancouver, BC (PRWEB) March 17, 2010
Online marketers now have a powerful new service that will allow them to tap into new revenues with the launch of Unbounce.com – a hosted service that provides marketers the means to quickly create, publish and test landing pages for all their online advertising.
As marketing budgets move online, the need to improve the conversion of ad clicks into sales is becoming increasingly urgent, especially as annual online ad spending is set to double to over 50 billion dollars over the next four years.
An important element in improving the clicks-to-sales ratio is the post-click experience of each potential customer. For this reason marketers use landing pages - web pages developed specifically for ad campaigns or promotions that marketers point their ads too. Surprisingly, while most understand the benefits that landing pages can have on the performance of an online advertising campaign, the majority of marketers don’t use them for all their paid search, banner ads, email or social media marketing.
Currently, when marketers need landing pages, they typically rely on IT and development resources outside of their departments. This creates a significant challenge since IT have their own priorities and processes. As a consequence, many marketers forgo landing pages altogether and point their ads to an existing company homepage that will not convert as well.
“In my own experience working with marketers, we knew that pointing our ads to an ad specific landing page would convert better than our homepage, and testing two or more versions could improve conversion rates even further, however, we could rarely get landing pages built fast enough to keep up with our advertising schedule. Even more frustrating, when we did use a landing page and realized that it was not converting as well as it could, getting even a simple text or graphic change could take days or weeks” says Rick Perreault, Unbounce Co-Founder and CEO. “I’ve seen this scenario time and time again in companies of all sizes. By removing the reliance on IT and giving marketers control over their landing pages, everybody wins.”
Unbounce makes it easy for marketers to create, publish and test landing pages - whether you're an entrepreneur promoting your new business, or a small to mid-sized business with a growing online marketing budget. More importantly, the same person that creates the page, can publish it live, and set up a simple A/B split test (which one works better, the page with the blue button or the orange button) all without ever having to talk to IT.
Unbounce is a Vancouver, BC company founded in August of 2009 and has recently gone live after spending the last several months in a successful private beta helping customers realize the benefits of using Unbounce. “During the beta, our customers created landing pages 70% faster with Unbounce and received higher conversion rates due to the ability to quickly change pages that did not perform as expected” says Co-Founder Oli Gardner.
For more information, please visit http://unbounce.com
Unbounce is a self-serve hosted solution that provides marketers the means to easily create, publish and test landing pages without IT or software. What would normally take days or weeks can be done in hours or even minutes using Unbounce. Marketers choose from built-in editable templates for lead generation and click through pages, or create landing pages from scratch using a full-featured built-in WYSIWYG editor, publish the page live using their own domain name, and quickly setup an A/B split test - all without any knowledge of HTML. If a marketer can use Power Point, they can use Unbounce. Try it for free at unbounce.com