TelCentris™ Announces the Appointment of One of America’s Most Well-Respected Marketing Communication Executives to its Board of Advisors

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TelCentris™ announces the addition of Mr. Bruce Silverman to the TelCentris™ Board of Advisors.

It is an honor to have such a distinguished and accomplished leader join our Board of Advisors, and we are confident that his advice and wealth of experience will both extend the depth and strengthen the competitive agility of our company immeasurably

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TelCentris™ Inc., an innovative San Diego-based Unified Communications and Telecommunications provider developing advanced communication solutions and serving the needs of Carriers, Enterprises and Consumers has taken another important step forward strengthening its position as a visionary leader in Unified Communications with the addition of Mr. Bruce Silverman to the TelCentris™ Board of Advisors. This appointment is the latest in a long line or recent developments that continue to advance TelCentris towards its objective of becoming the de facto standard in Unified Communication.

Bruce Silverman is one of America's best known and well respected marketing-communication executives. As President and CEO of the principal U.S. unit of Initiative, the world's largest ($22 billion in annual billings) media planning and buying agency, his clients included The Walt Disney Company, Unilever, The Home Depot, Carl's Jr., Taco Bell, American Honda, Bally's Health & Fitness, Six Flags, America Online, the United States Navy and Yahoo!. A broad-view strategist, creative innovator and media guru, his 38-year advertising agency career also included "C-level" positions at Ogilvy & Mather, Bozell, BBDO/West Asher/Gould and WongDoody. He was the creative mind behind ''Don't Leave Home Without It'' for American Express, ''Bullish on America'' (Merrill Lynch), ''Something Special in the Air'' (American Airlines), ''Not made in Nooo Yawk Ciddy'' (Pace Picante), ''The Shell Answer Man'' and a dozen other award winning campaigns for such clients as IBM, Hershey's, Baskin-Robbins, Autodesk, Coldwell Banker, the California Department of Health Services, SunAmerica, Suzuki, Sanyo, Mattel, Greyhound, Armour and Post.

After retiring from the agency business in 2005 he co-founded Pocket Billboards, which successfully pioneered the concept of interactive in-call telephone advertising. In addition, he provides consulting services to a select group of global marketers, major advertising and public relations agencies and large media properties.

A graduate of Adelphi University in New York, Bruce is an active member of the Academy of Television Arts & Sciences and the Dean's Advisory Board of UCLA Extension.

A recognized leader in the media and communications fields, his appointment brings hands-on expertise in corporate branding and creative strategy along with invaluable advice and counsel that will enable TelCentris™ to exploit both a successful brand and creative leading-edge products into markets worldwide.

"It is an honor to have such a distinguished and accomplished leader join our Board of Advisors, and we are confident that his advice and wealth of experience will both extend the depth and strengthen the competitive agility of our company immeasurably," commented Bryan M. Hertz, CEO of TelCentris™ Inc.

The TelCentris Board of Advisors is integrally involved in the Company’s day-to-day strategic and business decisions. Its members contribute invaluable experience, insight, know-how and relationships in the fields of internet marketing and branding, telecommunications sales & marketing, and unified communication products and services. All members of the TelCentris™ Board of Advisors come with senior C-level management experience from an assortment of companies directly relevant to the company’s areas of focus including Vonage, HotJobs, CarDay, Global Crossing, Teleport Communications, Polycom, Accord Networks, Trapeze Networks, QUALCOMM and SunRocket.

About TelCentris™ Inc.
TelCentris™ is an innovative San Diego-based Unified Communications and Telecommunications provider developing advanced communication solutions and serving the needs of Carriers, Enterprises and Consumers.

If you’d like more information about this topic, e-mail TelCentris Media Relations at press@telcentris.com

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