Unilever is clearly a market leader in every way, so to grow our relationship is a real testament to the quality of our Razorfish team.
London, UK (PRWEB) July 19, 2011
Following two separate and competitive pitches, multinational consumer products giant Unilever has selected Razorfish as its global digital agency of record for both Surf Detergent and Dove Hair. These brands join Axe, Lipton, Rexona and Signal on the agency’s roster of Unilever clients.
For both assignments, Razorfish is on point to formalize the brands’ global digital strategies for connecting with consumers in the online space. Additionally, the agency will support the launch of new markets and products for both brands.
“We were very impressed with the proposal from Razorfish,” said Sue Allchurch, VP, Global Brand Development, Surf. “The team created a thorough strategic approach for Surf presence in the digital space and combined this with very practical ideas for implementation in key markets across the globe. Surf reaches value consumers in 40 plus very different markets and engaging with these people will require flexibility in approach.”
“Unilever is clearly a market leader in every way, so to grow our relationship is a real testament to the quality of our Razorfish team,” said Bob Lord, CEO of Razorfish. “I look forward to seeing us activate in our sweet spot – the intersection of creativity and technology – to generate and produce ideas that will help drive the Dove and Surf businesses.”
Chris Mellish, Managing Director for Razorfish comments: "Growing our relationship with Unilever is a fantastic achievement. Not only because they are clearly market leaders in every way but their commitment to creativity and technology is second to none. They have huge ambitions for these brands and we can't wait to work with them on achieving them."
Work on both accounts, which were pitched and are being lead out of Razorfish’s London office and supported by the New York office, has already begun.
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Spain, Singapore and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, McDonald’s and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe’s (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.
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