Uniroyal Tire Partners with Family Savings Expert Kimberly Danger: Danger to Serve as Spokesperson for "More Mileage for Your Money" Campaign

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Uniroyal Tire announced today its partnership with consumer advocate and family savings expert Kimberly Danger (DANG'-er). She will serve as spokesperson for the brand's "More Mileage for Your Money" campaign, which provides money saving advice to value-conscious consumers.

More Mileage for Your Money

    Danger is the founder of Mommysavers.com, one of the nation's most popular internet destinations and online forums for financially-savvy consumers, especially young moms. She is also the author of 1000 Best Baby Bargains and is releasing a new book, The Big Book of Baby Bargains, in 2008. As a spokesperson for Uniroyal, she will write a series of eBooks providing advice and the latest tips on topics such as family budgeting, summer travel, time management, and cooking and shopping efficiently. The eBooks will be available to consumers for free in 2008 on the brand's website, http://www.uniroyal.com.

"I'm excited about this campaign because Uniroyal and I share some very common goals," said Danger. "We both want to help families save time and money so their lives will be a little bit easier. Together, our goal is to help people become smart consumers so they can focus their money and energy on the things they value most."

Uniroyal created the "More Mileage for Your Money" campaign in 2006 with a focus on helping consumers combat rising gas costs and other automotive-related expenses. With the assistance of Danger, the public service campaign is now expanding to include advice on other key budgetary items, as well as time management issues.

"This campaign is a logical extension of Uniroyal's mission to provide good quality, affordable tires to our consumers," said Kaz Holley, Uniroyal(R) brand director. "In partnering with Kimberly Danger we want to help American families get the most value out of their purchases in many areas, not just tires."

Consumers can learn more about Danger and the "More Mileage for Your Money" campaign by visiting http://www.uniroyal.com. Beginning in January, the site will offer free informational eBooks, monthly tips and more. To connect with other value-conscious consumers and share savings ideas, visit Danger's site at http://www.mommysavers.com.

About Mommysavers:

Danger launched Mommysavers.com in 2000 when she was home on maternity leave after having her daughter. She could not find a comprehensive, interactive resource for running a frugal household, so she started her own. Today the site has a loyal base of users and receives more than three million page views each month.

About Uniroyal:

Uniroyal Tire is one of the world's leading tire brands for passenger and commercial cars, pick-ups, light trucks, mini vans and sport utility vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation for providing high-quality, affordable tires including its Tiger Paw(R) and Laredo(R) tire series. Uniroyal(R) tires offer just the right combination of dependability, traction and grip in almost every weather condition, and come with one of the industry's leading warranties. Visit Uniroyal Tire online at http://www.uniroyal.com.

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