Many women put off having a child in the wake of the Great Recession. Now, we think more women and couples have decided to go ahead and have a child—especially that second or third child that they put off at the height of the recession.
Charlottesville, VA (PRWEB) January 31, 2012
The Baby Bust in the United States is over, according to a report just released by Demographic Intelligence, the nation’s premier provider of birth forecasts.
In the wake of the Great Recession, the number of births in the United States fell more than 7 percent from 2007 to 2010. Now, the number of births in the United States is rising, according to the latest edition of The U.S. Fertility Forecast™ from Demographic Intelligence (DI). The report projects that the total fertility rate in the United States will rise from 1.93 children per woman in 2010 to 1.98 children per woman in 2012, and that the United States will register more than 4 million births this year. The ethnic, educational, and age composition of U.S. mothers is also changing, according to the report.
“Many women put off having a child in the wake of the Great Recession,” said Bradford Wilcox, president of Demographic Intelligence and a professor of sociology at the University of Virginia. “Now, we think more women and couples have decided to go ahead and have a child—especially that second or third child that they put off at the height of the recession.”
Companies in the juvenile products industry should have cause for optimism. Demographic Intelligence, which provides fertility forecasts to companies working in the juvenile products industry and related sectors, is predicting increases in total U.S. births in both 2012 and 2013 as women try to recoup the fertility they postponed from 2008 to 2010. U.S. births fell from 4.32 million in 2007 to 4.01 million in 2010.
About Demographic Intelligence
Demographic Intelligence, LLC is the premier provider of U.S. birth forecasts and U.S. fertility analytics for companies in the following sectors: Child Care, Financial Services, Food, Household Products, Insurance, Juvenile Products, Medical, & Retail. Through its reports and consulting services, DI enables analysts, brand managers, executives, and public officials to tap into the collective wisdom of the world’s leading demographers. DI publishes The U.S. Fertility ForecastTM, which was 99.8% accurate in predicting U.S. births for 2010. This forecast, which is issued quarterly, provides detailed birth forecasts out to 2013 by age, education, race, and ethnicity, and global forecasts for total births out to 2025 by different economic conditions.
For additional information, visit http://www.DemographicIntel.com.
Chief Operating Officer
# # #