“The objective of this year’s social media campaign was to facilitate advocacy within the Kansas City community,” said Mark Jorgenson, 2010 co-chair of UWGKC's 2010 fundraising campaign. “The net result is helping out the Kansas City community."
Kansas City, MO (PRWEB) September 15, 2010
United Way of Greater Kansas City (UWGKC) is pleased to announce the formation of a social media committee to help launch and assist in maintaining the United Way’s social media presence. The volunteer-based committee includes some of the top social media and communications professionals in the Kansas City region. UWGKC will be using relevant social networking sites such as Facebook, Twitter, and YouTube to advance its fundraising and outreach efforts in the metro.
“One of the areas I wanted to focus on during this year’s campaign was using social media as a tool to increase awareness, donations and volunteers for United Way of Greater Kansas City and its respective programs,” said Mark Jorgenson, co-chair of UWGKC’s 2010 fundraising campaign. “United Way has really embraced social media agency-wide, and that’s exciting!”
United Way based the social media committee efforts on specific campaign strategies and objectives. “The objective of this year’s social media campaign was to facilitate advocacy within the Kansas City community,” said Jorgenson. “We also wanted to focus on getting the word out about how folks can participate in United Way, including the need for volunteers as well as fund-raising.” Additionally, Jorgenson said, “The net result is helping out the Kansas City community, and that’s most important.”
“When I was approached about helping United Way leverage social media tools, I could not have been more excited,” said Chris Kovac, chair of the social media committee and director of social influence for Nicholson Kovac, Inc. “It was even better to have the support of Kansas City-based social media professionals. They are really the glue behind the social media communications and make a fantastic team.”
The social media committee is comprised of the following team members: Shannon Schlappi, owner, Locker Partner; Ramsey Mohsen, consultant at Digital Evolution Group; Kerstin Deppe, social influence account supervisor at Nicholson Kovac; Jessica Best, marketing manager at emfluence; Simon Kuo, owner, LightThread; Zach Cobb, owner, Westside Studio; Mike Burns, senior manager at Perceptive Software; Shane Adams, community manager at AMC Entertainment; Jonathan D. Mast, emerging media manager at Black & Veatch and Zena Weist, social media director at H&R Block.
About United Way of Greater Kansas City
United Way of Greater Kansas City’s work is focused on advancing the common good by investing in three key impact areas: successful children, youth and families; financial stability; and healthy people, healthy communities. In addition, United Way helps to provide safety net programs that provide emergency assistance needs. In 2009, United Way of Greater Kansas City’s annual campaign raised $35.1 million.
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