Portland, Ore. (Vocus) November 17, 2010
Sometimes an easy-to-implement idea comes out on top. For Unitus Community Credit Union, an idea to take iPads out to potential members and sign them up for accounts on the spot proved to be so novel that other credit unions and financial consultants from around the U.S. are calling for more details.
Brett Wooden, Unitus’ Business Development Manager, found himself the winner of a competition to earn more business from the youth market, generally in the 16 to 28 age range. Wooden said he had used his iPad once to meet with a business client who did not have time to come into the branch. Once he realized he could help her open accounts, check savings and loan interest rates, view the Unitus website and its new personal finance tool, he entered his idea in the Real Solutions competition sponsored by the Credit Union Association of Oregon.
Not only did he win, but faster than you can say “Internet,” the idea began circulating across the country. Nearly every day since the idea came to light, Wooden has received calls and emails from as far away as Boston and San Antonio asking for more information about implementation of the iPad program.
The convenience factor has helped Wooden sign up far more members than by just visiting them on site and encouraging them to come into a branch. Even though the campaign was targeted at the youth market, Wooden has found that the idea is popular across all age groups.
“It seems pretty popular all the way around,” he said. “When you take an iPad with you, it saves time for the individual, his or her place of business and for Unitus.”
About Unitus Community Credit Union:
Unitus Community Credit Union is a not-for-profit, full-service, financial institution serving people living or working in Multnomah, Washington, Clackamas, Marion, Polk, Yamhill and Clark County. Additional information about Unitus is available at http://www.unitusccu.com or by calling (800) 452-0900.
For more information, contact:
Vice President of Planning and Business Development