Tealium Introduces Industry's First Universal Tag Certification Program

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Tealium Universal Tag Certification Program Will Provide an Added Level of Credentials for Digital Consultancies and Interactive Agencies

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"It's exciting to see the web analytics industry mature and more widely adopt the universal tag. It is a step in the right direction in standardizing web analytics deployments." Gary Angel - Semphonic

Tealium Incorporated, a leading provider of universal tagging technology, today announced the industry's first certification program around their Universal Tag Platform. The Tealium Universal Tag Certification will attest to an agency's skill and knowledge around deploying the Tealium Universal Tag on client sites.

The Tealium Universal Tag Certification is specifically for consultancies and interactive agencies that provide implementation services to their clients for various digital marketing solutions.

"As part of our dedication to promoting robust web measurement, we are excited to be working with Tealium said Gary Angel, President and co-founder at Semphonic, a leading web analytics consultancy. "It's exciting to see the web analytics industry mature and more widely adopt the universal tag. It is a step in the right direction in standardizing web analytics deployments."

"We are very excited about the Universal Tag certification," said Ali Behnam, Tealium co-founder. "The program already includes four certified partners, across United States and Europe, allowing more companies to implement the Universal Tag through their digital consultancy or interactive agency of choice."

Tealium Universal Tag supports all tag-based solutions, including solutions from Google, Omniture, Webtrends, Unica, Yahoo!, DoubleClick, Atlas, SearchIgnite, Foresee Results, Bazaarvoice and many more.

More information can be found from the Tealium web site at http://www.tealium.com/products/universal-tag/certification.html.
More information can be found about Semphonic at http://www.semphonic.com.

About Tealium

Founded in 2008, Tealium is the leading provider of universal tagging technology. Tealium ‘s Universal Tag Platform allows customers to centralize all of their vendor pages tags and tracking pixels into one tag, reducing page weight and load times, implementation time, and the need to re-tag their sites in order to add a new solutions. Tealium’s customers include Hasbro, Best Buy, Cisco, Classmates.com, BackCountry.com and more. For more information, visit http://www.tealium.com.

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