Newly Released University Study Indicates Businesses are Losing Millions Each Year

Share Article

Businesses are losing millions doing creative work in house. This is because creative writing, sales copy, news articles and proofreading services are now easier and more affordable for businesses to achieve through a new innovative approach!

According to a new university study, businesses nationwide are scrambling to find ways to increase sales and improve their public image.

The study, compiled by more than 28 top universities, found that businesses are losing millions each year due to time spent at the drawing board coming up with ways to increase sales and improve their company’s image.

“Our study showed that companies, in fear of draining money out of their budget, decided not to outsource written material such as press releases, copywriting material, and editing services, which would all increase sales and improve their image,” said David Harper, Ph.D, professor of economics and business marketing at Columbia, who headed the 24-month long study. “Instead, business owners decided to do the work in house, but ended up spending too much time in planning sessions, which in the end, cost them more money in the long run and still achieved the same results they had before entering the planning sessions.”

Harper said the final results of the study showed that outsourcing written material, such as sales copy, news releases, and proof reading services to professional firms increased businesses sales, return on investment, and image by 210 percent.

“There are a growing number of companies businesses can consider for these services,” Harper said.

One of those companies is Mastered Manuscripts, which specializes in general public relations services, promotional marketing, writing sales copy, news releases, proofreading and editing, and general writing services.

A company spokesman for Mastered Manuscripts said they work with businesses, in which, benefit from dynamic descriptions and engaging story concepts for television, radio, internet and print media coverage.

“Our innovative approach starts with analyzing each business marketing challenge. Then we develop a plan designed to get them results,” the spokesman said. "If they're just starting their business or trying to stand out in their field, Mastered Manuscripts has the expertise and knowledge to assist them in reaching their goals. We work one-on-one with them to develop an innovative approach to their business needs. We have the answers they're looking for.”

James Thomas, owner of an Atlanta-based manufacturing business, said he once was one of those companies that lost money trying to do everything in house, but found instant results after he hired Mastered Manuscripts.

“I finally got to the point to where I knew that If I continued doing what I was doing, I was going to run myself out of business,” Thomas said. “I researched companies and I ran across Mastered Manuscripts. I told them what I need and they delivered with great results, so I hired them on a long-term basis. Now I don’t have to concentrate on things like that because they serve as my public relations department. It makes everything a whole lot easier and it saves me a tone of time and money. My only regret is that I didn’t do this sooner.”

For more information about hiring an outside firm for public relations, sales copy, and any other form or writing services for your business, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nicholas Cole
Visit website