UnPitching: How "Not to Suck" at Pitching the Media

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Social marketer, viral strategist and best-selling author Scott Stratten to share how to build relationships and create awesome PR pitches in free Vocus webinar


Twitter: @Vocus

PR is a verb. It’s what we do that affects our brand perception more than a brochure ever could.

Un-Marketing is Scott Stratten’s calling card. Stratten, an expert in viral, social and authentic marketing, will dial in to the next Vocus (NASDAQ: VOCS) free online webinar titled: “UnPitching: How 'Not to Suck' at Pitching the Media.” Stratten, of course, gets a lot of PR pitches. The webinar will be held on Thursday, August 23, 2012 at 2:00 p.m. ET. Participants will learn how to be more awesome in PR, social media, and more importantly, business.

“PR is a verb,” says Stratten in his newest book, The Book of Business Awesome / The Book of Business UnAwesome. “It’s what we do that affects our brand perception more than a brochure ever could.”    

Stratten champions the idea that effective PR pros work to become trusted experts that triggers a community to think of them first when they have a need. In a converging digital media world, shaping brand perceptions online and off should take priority.

Specifically, attendees will learn:

  • How to write creative PR pitches that make you look more awesome
  • How to create genuine with relationships with media and bloggers
  • What the cost is of not listening or being great at what you do (and how to combat this)

Attendees of the webinar will also have a chance to win Stratten’s brand new book by engaging in the webinar survey and through social media on Twitter @Vocus. Details will be provided on the webinar.

Stratten is the President of Un-Marketing and has been named one of the top five social media influencers in the world on Forbes.com. His clients’ viral marketing videos have been viewed over 60 million times and he has garnered press from the Wall Street Journal, Entrepreneur Magazine and CNN.com.

The free, one-hour webinar will be held at 2:00 p.m. ET on Thursday, August 23, 2012. To register, click here for UnPitching: How “Not to Suck” at Pitching the Media.

About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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