SUBWAY® Gets Fresh Agency—Hires Upshot for Merchandising and Promotion

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Upshot has been named the merchandising and promotion agency of record for SUBWAY® Restaurants.

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Upshot demonstrated strong strategic thinking and engaging creative execution during the pitch process. They were clearly ahead of their peer group. We look forward to having their work add to our already strong brand and business.

Upshot has been named the merchandising and promotion agency of record for SUBWAY® Restaurants.

The scope of the work includes providing strategic leadership in driving customer in-store experience, development of in-store merchandising and sales-driving programs for SUBWAY® Restaurants in the United States and supporting ongoing promotional development needs. Upshot’s integrated team will be led by Senior Vice Presidents Rich Scarle (Account Management) and Jerry Craven (Creative Services).

“Subway is an outstanding brand that has set a high standard for marketing excellence,” said Brian Kristofek, Upshot President & CEO. “We’re confident we can continue and build on their growth momentum. The win adds another great brand to our already diverse roster of blue-chip clients including P&G, Disney, Kraft Foods, Corona and Hilton.”

“Upshot demonstrated strong strategic thinking and engaging creative execution during the pitch process. They were clearly ahead of their peer group,” said SUBWAY® Chief Marketing Officer, Tony Pace. “We look forward to having their work add to our already strong brand and business.”

About Upshot
Upshot (upshot.net) is a Chicago-based marketing agency that strives to engage consumers through simple ideas brilliantly activated with a focus on brand marketing, integrated promotion, retail marketing, regional marketing and interactive marketing. Clients include Procter & Gamble, Crown Imports, Hilton Worldwide, SUBWAY® Restaurants and Kraft Foods to name a few.

About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey—one that has made it possible for thousands of individuals to build and succeed in their own business.

In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations. SUBWAY® restaurants were also recently ranked as the most loved Fast Food Chain in the U.S., according to Amplicate, a research firm that specializes in the public opinions of social media users. For more information about the SUBWAY® restaurant chain and its sustainability efforts, please visit subway.com and subwayfreshbuzz.com. Find us on Facebook: f acebook.com/subway Follow us on Twitter: twitter.com/subwayfreshbuzz. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

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Kristie Ritchie
Upshot
312-895-6151
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Cindy Carrasquilla
SUBWAY® Advertising Public Relations
203-882-2795
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