Upstream Expands Global Partnership with Telecom Italia

Share Article

Telecom Italia Selects Upstream to Deliver Third ARPU Boosting Campaign in Brazil addressing over 42m consumers

We have demonstrated the power of our mobile marketing communications suite and are revolutionising the way Telecom Italia communicates with its customers. These communications have produced significant incremental revenue for Telecom Italia.

Upstream, one of the world’s largest mobile marketing solutions providers, (http://www.upstreamsystems.com) today announces that it has further extended its global partnership with Telecom Italia through the successful completion of a multi-million ARPU boosting initiative in Brazil. Upstream has been working with Telecom Italia for the past three years in Europe and South America on a number of highly successful ARPU boosting projects.

“We have enjoyed great success in working with Telecom Italia in the past 3 years and we are delighted that we are continuing to extend our partnership to new domains and countries”, said Marco Veremis Upstream’s President. “We have demonstrated the power of our mobile marketing communications suite and are revolutionising the way Telecom Italia communicates with its customers. These communications have produced significant incremental revenue for Telecom Italia.”

Telecom Italia Brazil – Quiz Super Premios
Telecom Italia Brazil’s 42.4 million customers were invited to participate in the Quiz Super Premios trivia service. The three-month campaign was initially set to run from early April 2010 to early June 2010, however due to its success Telecom Italia Brazil extended the campaign for a further four weeks. The service was supported by a mobile marketing campaign using a variety of mobile channels, including SMS advertising, balance enquiries and notification messages, IVR and internet.

About Upstream
Upstream is a world leader in mobile marketing solutions, reaching over 500 million consumers in more than 40 countries. Using its advanced technology platform to deliver potent interactive communication via mobile channels, Upstream empowers global brands to activate their customers like never before.

Upstream was born out of a desire to revolutionise the way companies market to mobile consumers. By combining technology innovation with years of execution expertise and the analysis of terabytes of consumer data, communications powered by Upstream massively increase conversion rates and generate profitable interactions for companies and their mobile consumers.

This unique ability to extract value from any customer base has made Upstream the preferred mobile marketing partner for blue chip companies including Vodafone, T-Mobile, TIM, Orange, Telefonica, America Movil, Zain, MTN, The Coca-Cola Company, Nestlé, Unilever, Shell and BSkyB.

Media contact:
Jacki Vause                        
Peppercom for Upstream                
Jvause(at)uk(dot)peppercom(dot)com                
+44 (0)20 7033 2660                    

Alexandra Chong
Upstream
chong(at)upstreamsystems(dot)com
+44 (0) 207 290 1320

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jacki Vause
Upstream
44 (0)20 7033 2660
Email >

Alexandra Chong
Upstream
44 (0) 207 290 1320
Email >
Visit website