Travelers Are Hungry for Urban Adventures' Inspirational Local Food Experiences

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In response to growing demand for unique, authentic and local food tour, Urban Adventures adds more options to its portfolio and ensures that the food inspiration continues at home.

Traditional pho in Hanoi, Vietnam

Traditional pho in Hanoi, Vietnam

Our food tours take away all the need of planning. You just turn up, wander around a few great places you would never have found by yourself, chat, eat amazing food in good company and really make the most of the night.

Urban Adventures, the global day-tour company synonymous with unique local experiences, has some very hungry travelers on its hands. While only 10 percent of Urban Adventures’ current range of nearly 250 tours in about 80 cities is dedicated to food experiences, an impressive 27.5 percent of total sales come from food tours. That’s the appetites of over 10,000 famished travelers served in the past 12 months.

“What we’ve tapped into here is a need that crosses the spectrum of all travelers,” says Tony Carne, Urban Adventures General Manager. “Our food tours take away all the need of planning. You just turn up, wander around a few great places you would never have found by yourself, chat, eat amazing food in good company and really make the most of the night. If you do the tour on the first night, then you know the places you can return to and try other dishes, maybe with a new friend you met on the tour.”

One of Urban Adventures' most popular tours is the Cicchetti Tour in Venice, Italy. It ventures into Venice’s backstreets and samples local-style tapas dishes in little Bacari bars rarely discovered by tourists. Across the Atlantic Ocean, in Philadelphia, the 9th Street Italian Market tour is just as beloved, by travelers and locals alike. Tour guides are on a first-name basis with many, if not all, the market vendors. Urban Adventures also recently added the already popular Hanoi Street Food by Night tour, which invites travelers to experience food in Vietnam the way locals do – on the street.

“We cut out the need for research, as we have our finger on the local culinary pulse,” comments Carne, speaking of the company's approach to filling an information gap with its dedicated local experts. “Our guiding principle is: where we go has to be as good as mum or aunty used to make.”

The attention to food authenticity is certainly a common theme of Urban Adventures’ most sought-after food tours: travelers want the best local food a destination has to offer, and they want to experience it the way locals do. As people have become increasingly knowledgeable about international cuisines – they experiment with food at home and visit ethnic restaurants – when they travel they want to experience authentic versions of the foods to which they have been exposed, or find something new.

Travelers often choose to do food tours early during their time abroad, so they can gather valuable knowledge about typical foods and excellent restaurants, and get comfortable with local customs like tipping and cover charges, and whether bread costs extra. The local food tours are enhanced by the Urban Adventures maximum of 12 travelers per tour, so as not to compromise the integrity of the local experience.

Urban Adventures also ensures that the food inspiration continues at home, with a free recipe book, available for download, that includes local family recipes from all over the world. The company’s next fortnightly newsletter, due out in mid-September, has a food theme, highlighting favorite food gems from across the globe. All new subscribers to the Urban Adventures newsletter receive $10 off their first tour.

About Urban Adventures
Urban Adventures are day tours with a difference, led by passionate locals who aim to show people a mix of world famous sites and hidden gems, while uncovering back streets, local hotspots and quirky landmarks. Urban Adventures operates in more than 80 cities worldwide, and supports local communities and the environment through a commitment to responsible travel. Urban Adventures was launched in October 2009 by Intrepid Travel and the WHL Group, and since its inception, Urban Adventures has hosted over 50,000 satisfied travelers.

For more information, visit http://www.urbanadventures.com or contact Tony Carne, info(at)urbanadventures(dot)com, +61 (3) 9473 2626.

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Tony Carne, General Manager
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