Urban Luxury Vinyl Announces Launch of New Website

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Southern California flooring company Urban Luxury Vinyl today announced the launch of their newly designed website which is viewable at urbanluxuryvinyl.com.

Urban Luxury Vinyl Flooring
For the longest time our customers have raved about our products but decried our out-of-date website. Stylish design, beautiful pictures, and an engaging format promise to boost customer engagement and give us the edge we have been missing.

Southern California flooring company Urban Luxury Vinyl today announced the launch of their newly designed website which is viewable at urbanluxuryvinyl.com and highlights the company’s more than 80 flooring styles across their 13 product lines of luxury vinyl flooring. It was designed by Modmacro, Inc., a Southern California-based web design and marketing firm.

The new site includes high-quality images of every available product, with the ability to view each product in detail. In addition, each product is shown in a room, so customers can visualize the product in a realistic setting. The new site also offers customers the ability to easily request samples through a shopping experience that allows them to click through the entire offering of products and select the ones they wish to see in more detail. Customers can also download the product catalog or request a full catalog to be delivered to their office.

Jeremy Britton, General Manager of Urban Luxury Vinyl said, “For the longest time our customers have raved about our products but decried our out-of-date website. Our new site from Modmacro has not changed the quality of our goods, but it has enhanced the way they are perceived in the marketplace. Stylish design, beautiful pictures, and an engaging format promise to boost customer engagement and give us the edge we have been missing.”

The new site offers valuable information for industry professionals that use luxury vinyl products, including architects, developers, flooring contractors, general contractors, interior designers and property managers, and caters to each group individually. For example, the section for property managers highlights the durability, affordability and ease of installation of Urban Luxury Vinyl products. The site also provides suggestions under every product line description for the best uses of that product, making it easier for customers to select the product that will work for their specific project and environment.

Matt Smith, CEO of Modmacro, said, “We’re proud of the site we delivered for Urban. They’re a great company and we’re pleased with the partnership forged through this project and a few others. The new site has already been featured in top web design galleries and we feel it represents Urban in a professional and informative manner that also provides interested parties with several ways to connect with Urban and their amazing luxury vinyl solutions.”

About Urban Luxury Vinyl

Urban Luxury Vinyl is an industry leader in the luxury vinyl flooring industry. Using top manufacturing techniques, Urban Luxury Vinyl offers quality flooring solutions for both commercial and residential applications, including their trademarked Sound-Tec flooring that offers superior sound insulation for multi-level buildings. Since its beginnings in 2001, Urban Luxury Vinyl has had more than 20 million square feet of its luxury vinyl products installed.

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Matt Smith
Modmacro, Inc.
since: 06/2012
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