Actual Metrics Acquires Urchin Division Of EpikOne

Actual Metrics expands its Urchin services through a strategic acquisition.

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As one of Google's original Urchin resellers, Actual Metrics has provided superior expertise for Urchin Software since our inception. The acquisition makes sense for both companies as it allows each to focus on core strengths. EpikOne has built an impressive customer list over the years and we are honored to have the opportunity to assist these customers

Scottsdale, AZ (PRWEB) August 10, 2009

Actual Metrics, a Scottsdale-based website measurement firm, announced the acquisition of the Urchin Software division of Burlington-based EpikOne Inc.

The purchase solidifies Actual Metrics' position as the leading provider of training, consulting and support services for Urchin Software. Actual Metrics specializes in high-traffic environments for Urchin and also offers remote management, API development, and managed Urchin hosting services. With the recent release of Urchin 6.6, Actual Metrics launched an online portal for Urchin information, Urchin Tools.

"As one of Google's original Urchin resellers, Actual Metrics has provided superior expertise for Urchin Software since our inception. The acquisition makes sense for both companies as it allows each to focus on core strengths. EpikOne has built an impressive customer list over the years and we are honored to have the opportunity to assist these customers," said Mike Chipman, CEO of Actual Metrics.

The purchase is effective immediately. As part of the purchase terms, Actual Metrics will acquire various web properties from EpikOne and will provide support services for active support plans. Future sales of Urchin Software, support plans, training classes, and consulting projects will be handled by Actual Metrics.

Actual Metrics was founded in August of 2005 by a former employee of both Google and Urchin. Actual Metrics is a web marketing consulting firm that provides expertise for a variety of software and hardware tools to help companies measure & improve marketing initiatives.

EpikOne, of Burlington, VT, is a consulting firm specializing in marketing ROI measurement and website conversion optimization.

Acquired by Google in 2005, Urchin Software provides web analytics and marketing intelligence for millions of business, education, and government websites worldwide. Urchin offers enterprise level features at a modest price point, and is the foundation of Google Analytics.

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