Nashville Based Urge® - Personal Financial Savings iPhone App Launched on iTunes

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Urge® helps consumers forego impulse purchases and transfer that money to a savings account.

Urge - The Power of Small Change

Urge® announced today the worldwide release of their first application on iTunes for the iPhone, iPad, and iPod Touch. The application allows consumers to instantly transfer money from their checking to a savings account at their bank with a few taps via smart phone technology. Urge was locally developed and launched with the support of Jumpstart Foundry and the Entrepreneur Center. Beta customers are already using Urge in the US, UK, Canada, Japan, Switzerland, Italy, Malaysia, Australia and several other countries.

“Will Clark and I watched people spend $3-4 every morning at coffee houses and thought there must be a way to help them save some money by foregoing these unnecessary purchases. It's not the big expenses that get us in trouble: it's the nickel and diming we do to ourselves and end up broke at the end of the month,” said Salil Shibad, Co-Founder of Urge. "We faced the same problem. So, we created Urge- an app that allows the consumer to take control of their personal financial situation by allowing them to save toward more meaningful goals. These goals could be to pay off credit card debt, home loan, save toward kids' 529 plans, contribute to 401k plans, give to charity, or simply save up for that vacation at the end of the year."

Urge is offered in two versions, one that allows consumers to forego the urge to spend, another that allows them to instantly transfer money from their checking to a savings account at over 200 banks. Urge is also in the process of partnering with banks, local charitable organizations, and financial advisors.

"Similar to our grandparents' discipline of a savings jar, you’ll be pleasantly surprised by how quickly the savings add up." said Shibad. The start of a new year is one of the best times to make a personal impact on your financial health for the entire year by making smart decisions about everyday shopping.

“Urge was one of those ideas that when we heard it, we knew we had to be involved,” said Vic Gatto, Partner, Solidus and Founder of Jumpstart Foundry. “Urge was our first investment at Jumpstart Foundry and we continue to be excited about the company’s future.”

“Nashville’s entrepreneur community continues to amaze me with the talent and ideas being generated from Jumpstart Foundry and the Entrepreneur Center.” said J. Tod Fetherling, Chairman/Co-Founder of Stratasan, former CEO of the Nashville Technology Council and current Jumpstart Foundry mentor. “Urge is the application all of us need to help save money by making a very small change in our spending behavior.”

Urge® is a Jumpstart Foundry company launched in March 2010. Urge® provides consumers with the ability to save money by foregoing the urge to spend on impulse purchases and is available exclusively on iTunes in over one hundred countries. To download the application, visit the iTunes App Store at

Salil Shibad |

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Salil Shibad
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